Dear readers,
I find that we can occasionally learn about network marketing and social media marketing from traditional media. This week I’m going to share some great network marketing lessons I picked up while watching American Pickers on the History Channel.
I’ve written in the past on social media marketing lessons we can get from professional poker players, Major League Baseball, and the Voice on NBC.
This time we’re going to take a totally different course. We’re going to talk about the tv show, American Pickers and how Frank & Mike would make great network marketers.
I’m visiting my parents for a few weeks because my dad had surgery and my business allows me to take time off and travel as need be. Thank goodness I’m a full time network marketer and don’t have a J.O.B. My dad and I were watching the History Channel today and one of our favorite shows, American Pickers came on.
American Pickers is a tv show about Frank & Mike who are “pickers”. They basically pick through what most people consider junk . Frank & Mike find antiques and collectibles that they buy and resell. They help people who have amassed too much stuff get rid of some of their extra stuff 
Sometimes the people are emotionally attached and don’t want to sell.
In the episode I saw today Frank & Mike bought an old Phillip Morris tobacco sign. It is a massive sign with the Phillips Morris boy on it, and had a waving automatic arm. One of the things that Frank & Mike said was people often ask them how they got the people to sell these outrageous collectible items. Mike’s response was “We ask”.
That’s a great network marketing lesson so let me repeat it for you. When asked how they get people to sell the items Frank & Mike said they simply ask the people if they’d be willing to sell.
How often in our business are we too afraid of someone saying no to ask them if they want to join our business. That’s a great tip from American Pickers.
But there was more. Another great MLM tip was when Frank & Mike found a lead. The guy’s name was “Bear” and he was an old carnival guy that had a bunch of stuff they’d love to buy. However he wasn’t willing to sell anything to Frank & Mike on that trip. So what did Frank & Mike do?
They wrote Bear’s name and telephone number on the chalkboard back in the office. You see they have a hot prospects chalk board in their office. Every time they’re back in the office they see the names on the chalkboard and it gives them motivation to call their prospects back. They said they call their prospects back, every week, until the prospect tells them to stop calling.
That’s another great network marketing lesson. Put your hot prospects on a list where you can see them daily. Then use that list as a reminder to call your prospects back EVERY WEEK until they tell you to stop calling them or join your business.
I think Frank & Mike would be great network marketers. They understand that the first step is to ask for the sale. The second step is persistence.
What other traditional media do you get network marketing lessons and MLM tips from?
- Ben Fitts
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