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I just got this great email from Big Al’s Fortune Now newsletter.

He answers the age old question, “Should you lead with your product or service?”

Many times you can get more prospects for your opportunity by talking about your product or service.

Here is an example of this kind of conversation with a prospect:

“Can you help me? Do you know anyone who wants a discount on their telephone bill?”

The prospect can easily mention a few referrals for you. This is rejection-free, non-confrontational, and fun. And the best part is … your prospect might become a distributor once he realizes all the potential customers that he knows. This is one of the easiest ways to get lots of leads for your business. Here are some examples of questions that could be used for other products and services:

• “Do you know anyone who wants to lose weight without heavy exercising?”
• “Do you know anyone who feels tired in the morning?”
• “Do you know anyone frustrated with computer problems?”
• “Do you know anyone who could use more leads?”
• “Do you know anyone who wants a discount on their electric bill?”
• “Do you know any teenagers who want to get rid of their acne?”

Learning the right things to say is the skill that determines your prospecting success. Of course we don’t know word-for-word what to say when we join, but we can learn. (Join Big Al’s Fortune Now newsletter for more tips like these.)

- Ben Fittsидея за подарък

MLM Training

Today I read a great article from Perry Marshall in his newsletter which was so good I had to repost.

Perry is an e-business guru. He was one of the first big name Google Adwords guys. He taught people how to buy PPC advertising on Google’s Adwords program. He has become more of a general internet/e-business expert.

You might be wondering what this has to do with MLM and home business? Read on and find out. He even has an example from Amway.

Benjamin,

Yesterday I was talking to Matt Gillogly and he said to me, “If I have another conversation with a guy who thinks he’s gonna go out and do marketing for local plumbers and flower shops, I think I’m gonna scream! People are thinking WAY TOO SMALL.”

Disqualifier Numero Uno for *any* business deal you ever get into is this:

DO THEY HAVE THE MONEY?

How much money does the local plumber or flower shop have? How much do they spend on marketing and advertising – right now?

If you have this idea that you’re going to hopefully someday get them to $15,000/month and giving you $5,000… but right now they’re spending $1500 a month….

You’re safer betting the Chicago Cubs will win the World Series.

Why do people entertain fantasies like this?

I call it Rainmaker Head Trash. It’s the mental garbage that people who CAN be rainmakers, and who aspire to kick royal ass out there in the marketplace, sabotage themselves with.

I did this all the time when I was in Amway. Here’s a for-instance:

I sponsor this guy Jose who works at the Post Office. He sponsors his sister who also works at the Post Office. She sponsors this couple named Pamela and Gonzalo who live up the street. Gonzalo is a college student and they live in a ghetto in this tiny apartment that smells like urine. She’s “looking for work” and I think they’re living on a thousand bucks a month.

Guess what kind of people they’re putting on their names list?

Meanwhile I’m thinking, “Man, I’m going to HELP Pamela and Gonzalo escape this grinding poverty and someday it’s gonna be so great…”

Here Pamela, let me buy those tickets so you can go to the next seminar and learn how to get rich.

One chance in a million, baby. Might as well play the lottery.

Who SHOULD I be talking to?

A cardiologist.

Was I comfortable talking to a cardiologist?

Of course not.

Did I feel like I could help him?

Of course not.

But if Amway actually worked (it didn’t, but that’s beside the point) I would get the farthest the fastest by not trying to steer a parked car.

Lesson Numero Uno about your life as an entrepreneur is this:

If you’re thinking big, then you’re always tackling things that are bigger than you, and you’re taking on clients with BIG businesses not little ones. You’re ALWAYS feeling that queasy feeling in your stomach. You’re always stretching your brain.

If you’re a copywriter, there’s 100,000 BIG websites and 90,000 of them have lousy copy.

If you’re a PPC manager, there’s 100,000 BIG Google accounts and 90,000 of them are a complete mess.

If you’re a business strategist, there’s a 100,000 decent sized companies and 90% have a crappy strategy.

You can make the flower shop $1,000 per month or you can make a medical device manufacturer $50,000 per month. With the same amount of work.

Which way do you want it?

The irony is, you are exponentially MORE valuable to a big business than a little one. Even though you question your own value.

As my own business has grown, I have ALWAYS had to set my own head straight on how much value I deliver. Is $25,000 a lot of money to charge for Private Client Group? It’s one half of one percent of annual revenue for a $5 million company. One guy, whose business is much smaller than that, earned back his dinero in our first 30 minute phone call.

When tiny hinges swing big doors, $25,000 ain’t much at all.

There is a place where your skills are worth five figures a month. It’s just a question of where.

What a really great sensation when you stop driving parked cars and finally head down the expressway, full speed. Eventually you come to love that queasy, “Think Big” feeling. You embrace it ‘cuz it keeps paying off.

Perry Marshall

(I’m leaving this in tact because Perry’s purpose of this email was to sign people up for consulting. )

P.S.: We have a new 6 payment option for Consulting Accelerator and you’ve only missed the first week. If you want to earn a 5-figure monthly income as a rainmaker, we can show you how:

http://www.perrymarshall.com/consulting/

MLM Training

Dear readers,

A couple of weeks ago I had the opportunity to be interviewed by Ian Bady for his new MLM Success Coaches podcast.

We covered a lot of topics including how I market my MLM business online. (Micro Niche Marketing.)

Click here to visit MLM Success Coach for the full interview.

Or watch the YouTube below:

Check out Ian’s new site.  This should be a must read/watch/listen for every networker.  Learn from the MLM Success coaches who have been there, done that, and built successful businesses already.

- Benjamin FittsХудожникОткъде да купя икона

MLM Training

Dear readers,

I’ve recently launched a new podcast.

The 5 Minute MLM Tips Podcast

The idea for this podcast is to provide quick little resources and tips on how to build a successful network marketing business.  You can subscribe via your favorite newsreader, iTunes, or Zune.  Take these little tips with you to the gym or play them in your car while driving.

I am also looking for other MLM leaders that would like to share in the MLM tips podcast by providing their own tips.  I don’t want this site to be just about me but I want to help give exposure to other MLM leaders and share a variety of opinions, tips, and resources.

Take a listen to the 5 Minute MLM Tips podcast and share your feedback!

- Ben Fittsхудожник на икониИкони на светци

MLM Training

Dear readers,

I find that we can occasionally learn about network marketing and social media marketing from traditional media.  This week I’m going to share some great network marketing lessons I picked up while watching American Pickers on the History Channel.

I’ve written in the past on social media marketing lessons we can get from professional poker players, Major League Baseball, and the Voice on NBC.

This time we’re going to take a totally different course. We’re going to talk about the tv show, American Pickers and how Frank & Mike would make great network marketers.

I’m visiting my parents for a few weeks because my dad had surgery and my business allows me to take time off and travel as need be.  Thank goodness I’m a full time network marketer and don’t have a J.O.B.  My dad and I were watching the History Channel today and one of our favorite shows, American Pickers came on.

American Pickers is a tv show about Frank & Mike who are “pickers”. They basically pick through what most people consider junk . Frank & Mike find antiques and collectibles that they buy and resell.  They help people who have amassed too much stuff get rid of some of their extra stuff Sometimes the people are emotionally attached and don’t want to sell.

In the episode I saw today Frank & Mike bought an old Phillip Morris tobacco sign. It is a massive sign with the Phillips Morris boy on it, and had a waving automatic arm.  One of the things that Frank & Mike said was people often ask them how they got the people to sell these outrageous collectible items.  Mike’s response was “We ask”.

That’s a great network marketing lesson so let me repeat it for you.  When asked how they get people to sell the items Frank & Mike said they simply ask the people if they’d be willing to sell.

How often in our business are we too afraid of someone saying no to ask them if they want to join our business.  That’s a great tip from American Pickers.

But there was more.  Another great MLM tip was when Frank & Mike found a lead. The guy’s name was “Bear” and he was an old carnival guy that had a bunch of stuff they’d love to buy. However he wasn’t willing to sell anything to Frank & Mike on that trip.  So what did Frank & Mike do?

They wrote Bear’s name and telephone number on the chalkboard back in the office.  You see they have a hot prospects chalk board in their office. Every time they’re back in the office they see the names on the chalkboard and it gives them motivation to call their prospects back.  They said they call their prospects back, every week, until the prospect tells them to stop calling.

That’s another great network marketing lesson.  Put your hot prospects on a list where you can see them daily. Then use that list as a reminder to call your prospects back EVERY WEEK until they tell you to stop calling them or join your business.

I think Frank & Mike would be great network marketers.  They understand that the first step is to ask for the sale. The second step is persistence.

What other traditional media do you get network marketing lessons and MLM tips from?

- Ben Fitts

MLM Training