Dear readers,

A  couple days ago I wrote about viral list builders.

A friend emailed me to ask about promoting his business opportunity on these email list building sites.  Very rightly he suggested that he might not want to promote his business opportunity.

Why wouldn’t you want to promote your business opportunity?

Well first of all most of the people on these sites like viral list builders and traffic exchanges already have a business opportunity they are involved in.  They get started with these programs to find more people for their business… but they’re marketing to people who already have a business.

If the reader of your emails has a business already why would he want to join a new one?  There are many reasons, not necessarily good ones:

• He might be struggling in his existing business and looking for something “better”
• He might be a program jumper that jumps from program to program every week or month
• He might be joining your program to reverse recruit you and recruit your downline
• He might think he has to join something “new”, “just launched”, or “pre-launch” to succeed
• He might think you are better able to help him in his business than his existing sponsor/team
• He might want to try a “team” approach
• He might have done the business before and want to try it again with a different sponsor/team
• He might want to setup multiple income streams
• He might want to use the product and being business oriented might want to make a little from referrals

Now… Take a look at that list.  Unfortunately half the reasons for joining another business are bad ones.  Unfortunately on viral list builders and traffic exchanges the majority of people are novices or are struggling in their business.  Many of them are brainwashed into thinking they have to join something “new” or “pre-launch”.  Many of them are looking for something bigger and better than what they have now.

You might say, well ok. I want to sponsor them into my business and make some money off them before they leave… Well that might make you some short term money but it won’t help you in the long term. Getting a bunch of “program jumpers” into your business will work great this month, but what happens next month when they all jump to something new.  You’ll lose a lot of your income.

In addition your legitimate business will have to compete against the online scams that promise you can make $36 million with a $10 investment or you can drive your dream car with only a $20 investment, etc.  It is hard to compete against those scams. The scam owners spend $20,000 to $50,000 to build a new splash page/web site and setup a new scam.  They rip people off for a month or a few months (and may even pay a few people) before they run off with all the money.  Meanwhile they’ve already setup their next scam so they launch a new scam. They get those few people they paid off to help them promote it (and why wouldn’t they, they made several thousand dollars before?)  The problem is most people get ripped off.

So what do you do?

Well you start by learning to promote the right things.

Next post I’ll give you some ideas about what the right kind of things to promote are.  I’ll tell you how by promoting the right things and helping people out you can build trust and expertise with your prospects.  I’ll tell you how you can build your brand and what that means to your marketing efforts in the future.

This is also the kind of thing I describe in my new book Master the Traffic Exchanges. This book will be free and we’ll start giving it away on November 15th . Stay tuned for more info.

- Ben Fitts

PS. This post contains an affiliate link to the viral list builder I recommend.

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MLM Training > Home Business Blogs > Don’t Promote Your Business Opportunity (all the time)