The Right things to Promote on Traffic Exchanges & Email List Builders
Dear Readers,
Last week I wrote a couple of articles about viral email list builders and traffic exchanges. In the first article I introduced you to a new viral email list builder. In the second article I told you not to promote your business opportunity all the time.
It might seem counter intuitive to some of you. Why wouldn’t I want to promote my business opportunity?
Well the main reason is you haven’t built up any trust with the prospect. People buy from people they know like and trust. This cannot be more true than it is in MLM and Network Marketing. People usually do business with someone they have a relationship with already. The majority of the time people join someone they have a relationship with, NOT a stranger. Ask the top MLM leaders. Usually their leaders are all people they have built a relationship with previously and certainly people they have cultivated relationships with since joining their organization.
Remember too that the person getting your email or seeing your web site is probably already in an opportunity. You will have a hard time winning him away based on your opportunity. You’d have to sell him on why yours is better than the one he is in now AND also why it is better than the web page or email for an opportunity he just saw. He’s being bombarded with messages about “this opportunity is best, newest, most profitable, requires no work, etc.” You don’t want to compete on that basis.
When you’re promoting on a traffic exchange or email list you want to provide value to the person who is reading your web page or email. You want to provide content on topics that most people who have an existing business opportunity would be interested in. Some of the topics that might capture their attention are:
- Getting more traffic to a web site
- Building an email list
- Building a downline
- Making more sales
- Achieving duplication in an MLM business
- 7 strategies to MLM success (or whatever, I made that up.)
Generally speaking most web surfers who join a traffic exchange or email list builder are going to be interested in these topics. Aside from a few “professionals” who already know most of that stuff. Probably 98% of all people who get your message will be interested in the content.
Now your messages are going to convert better. Let’s say you were promoting a service that talked about how to write more effective emails. That would certainly be a topic that people who are on email list builders would be interested in. They’re on an email list building web site to get traffic and sales and almost everyone in their right mind would be interested in learning to write more effective emails. That means more people will read your email and more people will click on the links and join the offer you are promoting.
This accomplishes two things. This generates sign ups for you so that you can begin to build relationships with these people. They’ve already joined one program you promoted, they might be willing to join more. If you continue to provide value for them they might even want to join your business someday and work closer with you. Secondly this also generates income for you. You generate referrals to a program like Adchiever and some of them upgrade. That puts cash in your pocket to pay for additional advertising.
This is the mistake so many people make.
They join some of these traffic generating programs and promote their business opportunity. They lose money because no one wants to join their opportunity and they assume that these traffic generating programs don’t work.
The problem isn’t that the program doesn’t work. The problem is that the person isn’t promoting the right things. If you promote a downline builder, email list builder, or an ebook on getting more sales for example… You’ll have a lot more success. You’ll make some money to pay for your advertising and you’ll begin to build a following.
We call this a sales funnel. You’re putting people into programs to learn to build a business. They’re at the top of your funnel. Then you are able to send them more emails and help them. They begin to work their way down deeper into your funnel maybe buying additional products, becoming your friend on Facebook, following you on Twitter, etc. They gradually work their way down to the part where you have won them over. You have become their friend. You have helped them grow their business. Now they want to join you in your main business and work directly with you.
That is how I was able to build my business. That is how I have been able to retire from my job. I have sites like this blog with almost 1000 subscribers. I have cultivated email lists with thousands of subscribers. These are people I build realtionships with over time. All my best team members are people I have relationships with and I actively seek out the right people in my group to build more relationships with the ones I don’t know yet.
What do you think? Is my method too slow? What would you do differently? Leave a comment by clicking the link on the right and let me know.
PS. Build a relationship with me. You can add me on Skype. Just add “BenjaminFitts”. You should only find one 
I love the idea behind your sales funnel. Each step down the funnel gets the prospect closer to a friendship until we have actually won the customer over because they “know” us. Awesome concept!