What is your MLM batting average?

Dear reader,

What is your batting average?

I like to use a baseball analogy sometimes. The difference between an average player who goes from pro MLB team to pro team, and a good player that gets $5-10 million a year, and a great player that gets $15-20 million a year… the difference is only a few percentage points.

A player who bats .270 for their career is someone who is average.

A player that bats .300 for their career is a quality player that gets paid good money and is someone who can have a long career.

A player that bats .330 for their career is a player that is one of the most sought after players in the league. They make the really big bucks. If they do this for a year or two they’ll make a lot of money. If they do it 10+ they are a hall of famer.

The difference between each of these? 3% between mediocre and good and 3% between good and great…

The success rate of a player batting 270 vs a player batting 300 is that he gets 3 more hits per 100 at bats. The difference between a hall of fame player and someone struggling to stay in the major leagues? Only 6 more hits per 100 at bats. Only 6%!

The point is a minor adjustment that makes you a little bit more successful can make a huge impact.

Now let’s apply this to Network Marketing and MLM. What if you could improve your closing rate? What if your closing ratio was 10 in 100. What if you could improve that to 11 out of 100? Or 13 out of 100? It wouldn’t take a lot of effort but making small adjustments can really improve your success.

An example my friend talks about in his book is:

You collect 100 business cards from local business people

What do you do with those cards? Do you throw them all in a drawer somewhere? Or do you follow up with them?

Let’s talk about follow up. There are different things you can do which can improve your success ratio.

Did you send them an email follow up to say it was nice to meet them and maybe recap some items you talked about to remind them of the conversation and show you were paying attention?
Do you call all the people whose business card you collect? Do you call them just to say hello, it was nice to meet you?
Do you send them a card afterwards to say nice to meet you?
Do you setup an appointment to meet with them for coffee and learn more about their business so you can better give them referrals?
Do you keep in touch with them with an email, phone call, or greeting card occasionally?

You see how if you only do one of these activities instead of throwing the business card away will increase your closing ratio. If you could do 2 or 3 of these activites then your closing ratio will be a lot higher. If you do all of them then you’ll have the highest closing ratio of all.

It doesn’t take a lot, just a little extra effort. A little effort can go a long way.

Just like the baseball player, if you can improve your MLM batting average and improve your followup you’ll improve your closing ratio with prospects.

Does that make sense?

- Ben Fitts

PS. I use a greeting card follow up system that allows me to do the greeting card follow up and it’s just as easy as sending an email…

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