Dear readers,

Over the past few months I started hosting a series of webinars for my team.  Some have been “helpful” webinars on strategies for helping people grow their existing business.  Others have purely been marketing webinars to market our product & opportunity.

Regardless of the webinar I’ve noticed one thing:

The people who spam out their web links everywhere are not getting that many referrals.

Isn’t that interesting?  You might think posting Facebook events, Facebook status updates, tweeting your message, and even sending out bulk emails will work.

However I’m noticing the people who are having the most success are typically people who are inviting people one on one.  They may be sending an email, a tweet, or whatever but they are doing it one on one.  Not bulk. They’re contacting people individually to invite them onto the webinars.  These people are the ones having the most success.

The Network Marketing Magazine just sent out an email describing this very topic.  Of course the email was to promote their live online meeting product the point is a good one.

The point is when we send out all these links they are basically just advertisements.  We aren’t really building a relationship with the person.  Our response rate to these kind of advertisements is really low… But when we take it to that next level and we work on building a relationship with the person we get a better response rate.

So how can we build relationships online?

I’ll talk a bit about that in the next few blog posts.

Obviously the first thing we can do is send out personal invitations to our friends instead of bulk emails.  Heck I even started sending out greeting card invitations to invite people onto my webinars (and I’m seeing some success from it.)

You don’t have to do greeting cards. They just happen to be my business   I can send them very afford-ably.   I just want you to start thinking about realtionships instead of spam advertising… (when we advertise our links all over facebook it really does look a little like spam…)

Heck I’ve even hear our business model described as this… relationship marketing.  Why do we go back to the spamming?  I guess it just seems easier.  Then we fail miserably with our spam and we actually begin to think about the basics… relationship marketing!

In the new few posts I’ll give you some resources to use for building relationships and we can talk a bit about strategies for building relationships online.  Heck I’m even looking for ideas on how to build stronger realtionships HERE on my blog… If you have feedback, I’d love to hear it!

Stay tuned… and please comment and let me know what you think. Click on the comments link to the right of the post…

- Ben Fitts

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MLM Training > Home Business Blogs > Network Marketing > Making Friends Instead of Advertising Your Links