I was talking about Twitter and Facebook with my buddy Jack Spirko. Jack is known for his very popular podcast: The Survival Podcast. (Over 14,000 listeners) Jack has a few theories on how to use Facebook and Twitter that I thought were pretty cool.
He records and posts his shows early in the morning. When he posts a new show he posts links to both Facebook and Twitter.
This is how he explains his process to me in an email:
I use a plugin called wp to twitter, that posts the blog posts to twitter, I visit twitter right after publishing, I answer any direct tweets or anything interesting and grab the bit.ly link and manually post the update to Facebook.
I use a bit.ly api key with wp to twitter that automatically generates a bit.ly link for each post. I set the wp to twitter so only posts are sent to twitter and only one time, not if I do an update to a post or put up a new page.
A few notes on what he said… One of the things he mentioned to me over dinner was that the things like networked blogs which automatically post links to Facebook didn’t work very well. I think part of the issue Jack was having with networked blogs was in how the links were displayed. By posting the link himself he can control the text better. The wordpress plugin he uses generates bit.ly short links. He can put this in his Facebook posts. Bit.ly also gives him stats on how often the link is clicked.
Here was one of the interesting things… After he posts to Facebook and Twitter he makes sure to take an hour or so to spend online. He said that most of the comments and replies he gets about a show happen quickly after the link is posted. He can then reply, thank people for retweets, etc. during that time.
This was really interesting to me because we’re both fans of the 4 hour work week. We discussed things like checking our email in batches so that we don’t waste time. He understands that he can maximize his time on Facebook & Twitter by making sure he is available just after he posts his daily podcast. That way he can be around to answer responses immediately. This also helps with Facebook because as his post gets more “likes” and responses it will show up in more people’s newsfeeds. It also maximizes the use of his time as he only spends an hour or so online on the social sites. He can then take the rest of the day off. Maybe he checks the social sites again in the evening but he doesn’t spend all day on them like some people. After all we don’t want to get sucked in to hanging out on Facebook all day. We want to enjoy the fruits of our home business and enjoy our day
I hope you enjoy hearing stories of how real world business people use Twitter and Facebook.
- Ben FittsIf you enjoyed this post get free updates via email or RSS here.