What is Butterfly Marketing?

Butterfly Marketing is based on the concept of the Butterfly Effect. Not the movie but the weather phenomenon. The weather phenomenon states that something that happens like a butterfly flapping it’s wings in New Zealand may cause a typhoon in Hawaii.

You know Newton’s third law: For every action there is an equal and opposite reaction.

I dunno the whole details I’m not a weather guy! But you get the picture right? This is why weathermen can’t predict the weather for extended periods of time. A good weather man might be accurate 85% of the time when dealing with the 3 day forecast, but predicting 5 days or 7 days out is about as far as they can go… and the further out they go the less likely they are to get it right…

Anyway… Butterfly Marketing is the concept that subtle changes you make to your web sites can have a far reaching impact on their success rate.

An example from the Butterfly Marketing manuscript is that if your site averages 100 new signups a day… it will remain constant. If your site averages .9 signups a day… then today it will have 100 new signups, tomorrow only 90, the day after 81, etc. Eventually your signups will dwindle to just 1 or 2 new signups a day.

If you could tweak that site so that the signups stayed the same, you’d have a self sustaining web site and you can move on to other projects and put that site on autopilot.

If you could increase your signups to just 1.01 you’d have 100 signups today, 101 tomorrow, 102 the day after… etc.

Subtle changes you make to your sites can have far reaching impacts.

Maybe the change is simply having a professional fix the copy on your sales page. Maybe the change is simply changing the color of the headline. Maybe something that subtle will improve your signups!

Thats what Butterfly Marketing is all about. That is why I invested $997 in the product. You not only get the manuscript but you get 5 audio interviews, a couple of special reports, two video trainings, and the software to help you make your Butterfly sites.

- Ben Fitts

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