The Fortune Really is in the Follow Up
Friends,
The fortune really is in the follow up.
Yesterday I generated 13 leads for my business.
12 of the 13 were internet leads. 6 of the 13 have gone to phase 2 and watched a video/done a demo on my web site.
But here is the thing… I haven’t spoke to them. If I simply let the system do the work, maybe I’ll get lucky and sign up one or two of those (1 signed up as a customer already on their own.)
If I call them, and follow up with them I’m going to increase my sign up ratio.
This is the problem with internet leads. Most people just sit back and want the internet to do the work for them. They don’t want to talk to people. While that may work sometimes it won’t work very often.
Here is an example of the importance of calling to follow up.
I called all of those leads yesterday to follow up with them. I left voicemails if I wasn’t able to reach them. (I will try them again today.)
One ladycalled me back. She was having problems doing the free demo on my web site. She was on an iPad and Apple doesn’t allow you to use Adobe Flash on an iPad.
The good news is that we have an app for that. We have an app for people on iPads and iPhones to be able to use our service. I was able to talk to the prospect, setup a trial account for her, and tell her how to download the iPad app.
The fortune really is in the follow up.
If I had tried to let the internet system do all the work I never would have spoken to this prospect and I never would have been able to tell her about our iPad app. I definitely would have lost a prospect. She probably would have been frustrated that she wasn’t able to use our web site.
Don’t be afraid to follow up with people.
That is what separates the average distributor from the great distributors.
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Hi Ben!
Words of wisdom like this post is not heard often!
Awesome! I totally agree, and have just reset my
action plan just a few days ago to focus on this
crucial element of growing a biz!
People join people, after all. The one-on one-touch.
After they trust you to help them, then they look at
your opportunity.
~Robert
P.S. By the way, what is your ratio of people giving
bad phone numbers in your capture page? Is this common?
Hi Ben,
I was doing one-to-one training at an Apple Store last Tuesday. The training was centered are around my iMac. Just before I left the trainer noticed that I had an iPad with me and asked how I liked it. I mentioned the only problem I had with the iPad was the inability to run Flash. He told me about a new browser called Skyfire that has solved the problem. I have not had a chance to check this out, but suggest you Google Skyfire.
Jon Pfarr
Hey Jon,
Thanks for the tip. I will check it out. I’ll tell Di too. It will come in very handy to be able to use Flash on the iPad.
- Ben
Yep I get a lot of bad numbers in my capture pages. I actually use a long capture page that asks for address, phone number, etc. Because of this I do get a number of freebie seekers or people who are afraid of spam and they put in false information. I call them though and if I see the phone number is bad I put them on a different list of lead seekers. You have prospects and suspects. Someone who gives me bad information is a suspect. Someone who gives me legitimate information is a prospect. Make sense?