Since I’ve moved to Austin, TX I’m getting out and doing a lot more networking. I’m going to BNI meetings,chamber of commerce meetings, happy hours, social networking meetings, and meetup groups. As I go out networking I run into a lot of people that are making major mistakes with their business cards.
Have you ever wondered why no one follows up with you when they get your business card? Chances are you are making one of these mistakes.
Is your photo on your business card? Studies show that human beings love to see photos of other human beings. We are wired psychologically to be attracted to the photos of other humans. For this reason studies have shown that if you have your photo on your business card people will be less likely to throw it away.
There is another practical reason why your photo should be on your business card. If someone meets you at a networking group with 50 other people they may receive dozens of business cards. Having your photo on the card helps them remember who you are! Sometimes without photos I get back at the end of the day and I can’t remember who this person was!
What about your title on your business card? Especially for you network marketers. What title do you put on the card?
Is your title “Independent Distributor’?
Who the heck cares? Heck, outside of other network marketers, who even knows what an independent distributor is? Or more importantly, who WANTS to know? No one. So they don’t ask you any further questions!
On my business card it says “Top 20 distributor worldwide”.
If people are networkers they have a good idea of what that means. That means I’m doing pretty well in my company, not just in the US but worldwide. Even if they aren’t a network marketer they will usually see something like “top 20″ or “worldwide” and get a good impression that I’m a pretty serious business person.
Another mistake I see with titles is to say what “rank” you are. ”Senior Manager” or “Executive Distributor”. Just like before, who knows what those mean? Who cares what they mean?
What if instead you said “International Recruiter”. Do you think that might get some people’s attention? Even if you don’t have an international team, YET, your intention is to start one!
Or get even more creative…
“Appreciation Marketing Expert”… Of course people will ask “What is appreciation marketing?”
As someone in the greeting card business it is very frustrating to get cards from people that don’t have their mailing address on them. I know this is the information age but if I got your address you might just get lucky and get a box delicious chocolate fudge chunk brownies from me! If I don’t have your address I can’t send them to you!
These are just a few of my tips for business cards.
What are some tips you have for business cards?
- Ben FittsIf you enjoyed this post get free updates via email or RSS here.