The heart of my new online marketing strategy

I have a two phased approach to my online marketing these days. The first is to develop as much content as I can. With my blogs I’m trying to write an article a day even if it is only a couple of paragraphs long. I want to keep creating as much original content as I can. My second approach is to get as many links to my site as possible.

This all serves one purpose. This gets more traffic to my web site and helps build up my search engine rankings and helps me get even more traffic. It should become a “spiral” where I get more and more traffic and it literally becomes impossible to stop.

I have to get my site links up, because search engines like Google use this in their page rank formulas. So they give one site a higher ranking because of the quality of it’s link partners. This benefits me because getting more links out there is going to help me get more traffic from people clicking on those links. It is also going to benefit me because it will help my Google ranking and therefore help me get more hits from Google searches.

Actually I’ve got a third approach to marketing but it really comes back to number 2… getting me more traffic and more links. I’ll cover that in another posting soon.

- Ben

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