Bookwise – is a lot more than a Book Club gone MLM!
A few months ago on a MLM based forum… Someone asked me to take a look at a new MLM called BookWise and offer my opinion. BookWise is a new company founded by Robert Allen.
I took a look and at first it looked like a book club. You pay $35 a month and you get one hardback bestseller from a category of your choice, one ebook from a new author whom a publisher is trying to get additional exposure, and one downloadable audio book.
To me, the prices were ok. But I couldn’t figure out why someone would use BookWise instead of amazon.com. I mean changing someone’s buying habits is tough. With Send Out Cards we’re showing people a new way to buy their greeting cards. So we aren’t trying to change someone’s habits as much as expose them to a new way to send all the cards they forget about. With BookWise however we’d be trying to convince people to buy from us instead of Amazon who they have been using for years, or buy from us instead of from the bookstore.
Last month a friend called me. Someone who never has done MLM before. Someone I respect a lot and have known for 6 years. He has even been a customer of mine for 3 years now. When he asked me to take a look at Bookwise I had to take a second look.
My friend Paulie is someone who gets paid $500 an hour to do internet marketing coaching. He also is in a mentoring program with Robert Allen and Jack Canfield. So when he told me there might be an opportunity to get leads from Robert Allen and Jack Canfield’s seminars that caught my attention.
So I decided to take a second look at the company…
More about that second look tomorrow 
- Ben Fitts
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