My Secret to Network Marketing Success - Part 2
Yesterday I wrote about how you can get people to seek you out to join you in your network marketing business.
Today I will continue this series. I’ll call this one My Secret to Network Marketing Success - Part 2.
One of the keys is to set yourself up so people perceive you as an expert. Remember that most people aren’t going to know as much as you do. Also remember that if you focus on anything for just a few months you quickly will become an expert that knows more than 95% of the people on that subject. So don’t be afraid to be an expert!
The way I go about setting myself up to be an expert is to build a web site. I just started with Bookwise a Book MLM and the first thing I did was go out and find a domain name and start building a web site.
The domain I purchased is: BookMLM.com
It had some keywords I liked like “book mlm” and I thought it was kind of a cool way to market it as “Finally, Books have gone MLM!” or something like that.
I just started building the site about a week ago. As you can see I don’t have a lot of content there yet. Mostly just some basic things.
One thing I did want to point out however was the blog. I call it the bookwise blog. If you go to Google and search for Bookwise Blog you’ll already see I’m in the third position and am the second site listed. I haven’t even put a lot of information up yet! BUT Blogs are powerful and Google loves them. I only have 5 posts on my blog and yet people who search for Bookwise will already find me in Google! How awesome is that?
So the first thing you want to do is find a good domain name. You can use the free Google keyword tool to lookup keywords.
Second you want to buy web hosting and begin to setup a basic web site.
Third you want to setup a blog.
BUT let’s say you are a novice and don’t know how to do that stuff, that is ok! What you do is you start with a BLOG. You can even setup a free blog at Google’s Blogger. For some free videos on how to setup a blogger blog check out my other site, Marketing ICE where we teach you how to do this stuff.
You don’t have to be a big time writer. Write about things you know. If you were in Bookwise for example you might write about the books you’ve read. If you are in a health company maybe just write about the different vitamins and such that you have tried. Maybe write about how your health has gotten better. If you are in a travel company write about the places you have traveled to and show photos from your trips.
Pretty soon you’ll be considered an expert too.
I’m going to write more about this topic tomorrow. In the meantime check out the Bookwise Blog and also my new web site dedicated to all things Bookwise.
PS. What do you think of the site? Click on the “comments” link to leave me a comment and let me know!
PPS. Want to know more about Magnetic Sponsoring? The idea of attracting people to you? I found this book which teaches the strategies I had already been using. It gave me some great ideas to expand upon what I was doing.
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Hi Ben,
I love your inovative marketing concepts!
Whenever I read your blog, it’s like I’m getting an inside glimpse of the future of marketing…
(I really gotta ketchup!;~)
Keep up the great advice, I’m gonna go look at some domain names, thanx a bunch!
Best Wishes,
Jeff Davis
Thanks for the great tips. I have done many of the same things and my websites rank consisently on the top 10 out of the thousands of distributors in my company.