An associate in one of my businesses, Jordan, was just talking about how he accidentally put the word “demon” in his signature file. He meant to put “demo” but accidentally typo’d an N on it.

He was a bit embrassed and corrected it.

However you can turn this around.

Many users make typos all the time. I have heard stories of people who buy and re-sell items from ebay all the time by looking for typos. People who mispell the word “daimond” for example might not get as many bids on that diamond ring and might end up selling it too cheaply.

This is a HUGE business tip that Jack Spirko and I use to make us a lot of money.

Mispellings are worth GOLD.

You can purposefully target people who mispell common phrases. I do this in PPC (Pay Per Click) ads, In SEO (search engine optimization). I purposefully target commonly mispelled words, people who mistype a brand name, people who put extra spaces in between words, people who don’t use the right tense of a word, etc.

There isn’t as much traffic for mispelled words, however if you pick the right words you can still get pretty decent traffic from it… and because there is a lack of competition you have a better chance of making the sale, and can usually pay less for the traffic you do get!

And because I’m in a good mood. Here is a top secret url for you to lookup popular mispellings:
http://www.searchspell.com/typo/

Now go make some money!
Ben Fitts

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