How to take a generic ordinary flyer and get a 15% conversion rate
Once upon a time I was new to network marketing. I had just been laid off for the 3rd time and I took a job that I hated for a $10,000 pay cut. We moved to a place we thought would make us happier and my wife took a pay cut and a new job too. Our situation was not very good! We went from living like kings to barely making enough to pay our mortgage and our bills.
That is when I re-discovered network marketing. When I got started in MLM I was so desperate I’d try anything. My dad had told me about cheap marketing methods like flyers when I was doing another business in my early 20s. So I set out trying to figure out how to successfully market my business using flyers.
The good thing about flyers was it didn’t take a lot of money. You could print them out on your home computer. Or you could print out a master flyer and take it to an office supply store and run off a bunch of copies.
The bad thing about flyers were they sucked. LOL. It took a lot of passing out flyers to get any phone calls and half the time the phone calls you got were from people who were mad at you. That certainly isn’t the kind of marketing method that most people are going to be able to do. Only desperate people like me would put up with it.
This desperation led to a breakthrough. The average flyer has a response rate of LESS than ONE PERCENT! That’s horrible! You could go to a big parking lot and pass out 500 flyers and you’d be LUCKY to get even 5 calls back. In reality you’ll probably get one or two.
One day I was trying some stuff. I got inspired and came up with a new type of flyer. I call them “proactive” flyers instead of “reactive” flyers like the ones I put in the parking lot. Guess what? I started getting calls! I didn’t have to put out as many flyers and I got A LOT more calls! In fact I got better than 15% response rate!
Recently I sat down and wrote out a training method to explain not only how I got a 15% response rate but how you can get a 15% response rate from your flyer distribution system. I outline my entire system step by step. I tell you where to place the flyers. I even give you sample flyers that you can simply edit for yourself.
I’m pretty proud of this. You see flyers are something 95% of the people in your network marketing business can do. It’s a way that everyone can get started, get a few customers, and sponsor their first distributors. That way when they have more money than can do other types of dirt cheap advertising.
Check out my new ebook: The Secret Strategies to Effective Flyer Marketing. It’s only $9.95 and it is an instant download.
- Ben
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