This article originally appeared in the October issue of the Network Marketing Magazine.

Read Part 1 of this article on pay per click advertising in MLM. In part 1 we discussed why you shouldn’t use PPC ads in your MLM business. For one thing your downline can’t duplicate what you do, and if they do you’ll be driving up the price each other pays on advertising. My recommendation is to avoid PPC but perhaps you want to give it a go any way.

Now let’s say you insist on using PPC with Google, Yahoo, or MSN. Here are some ideas for you.

Set up your Pay Per Click campaign as a co-op. Set up a page that rotates leads among people on your team. This is REALLY simple to do and you could probably hire someone on RentACoder to do it for 50 dollars or less. Have everyone who wants to participate chip in a little bit to cover the cost of the PPC campaign. Let everyone on your team know that instead of competing against one another in PPC ads you will all work together to dominate the search engines. That way you work together as a team.

You will also want to set up an original lead capture site since you can’t use your company’s self replicated web sites. This might only be a one page site meant to capture names and email addresses. This is called a “squeeze page”. The idea is that you would offer them a free report or series of emails to convince them to opt-in to your marketing. One reason it is important in PPC is because you paid for the user to click on your site, so you’ll want to capture their information in order to keep in touch with them. Most people take 3-6 exposures to your business/product before they purchase. You don’t want to have to pay for them to click on your site 3-6 times! By capturing their email, phone, or mailing address you can keep in touch with them without paying for more clicks. Perhaps in a future issue I can cover this topic in more detail as it is a very important one to learn and master.

The first money you invest in PPC should be in education and learning the right way to do it. That way you can minimize your learning curve. If you invest your first $100 in learning more about PPC it will pay off in the long run. For Google Adwords you should investigate Perry Marshall. Perry is probably the #1 Google Adwords expert. He offers some e-books and personal training on Google’s Adwords PPC program. His advice can help you find keywords that aren’t being bid on as much. He can help you avoid some of the fraud. In general, the investment you spend in training from Perry will quickly be earned back by not wasting money on ineffective ads.

Hopefully you will heed my advice and not pursue Pay Per Click advertising. It will save you hundreds or thousands of dollars. If you do PPC, remember to set it up in such a way that you and your team are not competing against one another. Set it up so that you can work together and you’ll pay less per click as a result.

I hope you’ve learned a lot today. I know this was a pretty long article! Guess what? I’ve got a lot more to talk to you about next issue!

- Ben Fitts
Send Out Cards Independent Distributor

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