Jerry Seinfeld and MLM - the secret to growing your business
Tomorrow we’ll talk more about blogging, but I just found this article and had to share with you.
Kim Klaver pointed me to this excellent article about the comedian Jerry Seinfeld’s secret to a successful comedy career.
Basically Jerry Seinfeld broke down his comedy to one thing. One thing he could do every day. What was it?
It was to write better jokes. So he came up with a routine to force himself to write every day even if he didn’t want to.
In network marketing we face those same struggles. So the question is what one thing can you do every single day to grow your network marketing business?
- In my company that single activity is doing demonstrations with people.
- In a nutritional company your single activity is probably getting someone to take a free sample of your product
- In other businesses it may be that your daily activity is to get someone to attend a business presentation, a hotel meeting, etc.
What Jerry Seinfeld did was take a big giant calendar. One of those calendars that have all 12 months on one big sheet of paper. He put that calendar on a prominent wall in his office.
Every day he set out with a goal of spending some time writing and working on new jokes. For every day he completed his writing activities he took a red marker and put a big red X over that day on the calendar. After doing this for a few days in a row he began to see chains of XXXX’s. Several days in a row where you accomplished your goal and put an X on your calendar. It became important not to break the chain.
This was Jerry’s secret and it’s a secret many others have used in their businesses. Your goal is “do NOT break the chain”. Keep going. Keep doing that daily activity every day.
Some days you won’t feel like doing that demo or talking to people. But what separates the top networkers from the rest is they don’t stop. They fight through those feelings and take action any way. They “don’t break the chain”.
This is a great tool and one our own company has been working on. We recently came up with a daily score system to grade our daily activities. At the end of the day if you’ve done everything you should, then you’ll score 8 or more points. At the end of the week you should have a point total of at least 40 for the week.
Simply methods like this can help you keep your business on track. To be really successful, to be one of the top people, you’ve got to fight through those days where you don’t feel like working. That’s what separates the good networkers from the great.
What single daily activity can you do daily? What one activity could you keep track of for your business?
- Ben Fitts
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I read this Jerry Seinfeld story elsewhere recently and it definitely stayed with me. Very good advice indeed.
I am not in network marketing but I do have a flyer distribution service. One of the ways I get leads is to put a flyer in for myself with the ones I do for other people.
But I don’t do this always; just occasionally. So Seinfeld’s advice is pertinent here. If I make sure that I “don’t break the chain” anymore, and put my flyers in every time, then I am sure to build up my client base substantially.
Will definitely aim to do this from now on.