Here is a little excerpt on why blogs are so powerful.  I just wrote this section for my upcoming ebook and training course Nichework Marketing.

Blogs are easy to promote. There is a huge community of millions of bloggers and millions of blog readers. These people are actively looking for new blogs to read. Dozens of web sites have sprung up to help blog readers find new blogs. You can easily get your site listed on these services.

This is really important. Please read closely.

Blogging is a community. There are MILLIONS of bloggers in the world. (A blogger is someone who has a blog.) Many of these bloggers are actively looking for interesting blogs. This helps them get ideas of things to write about on their own blogs. In essence these people can help you promote your own blog!

In addition to the bloggers you have the community of millions of blog readers. They find out about new blogs from the blogs they read, but they also go to blogging web sites and find other blogs that way. There are hundreds of these blogging “directories” or “search engines” that help people find new blogs or blogs on specific topics. They form their own social networks and these can be a great aid in getting your blog new readers.

IMPORTANT – Remember I said I know some more search engine tricks?

Here is another search engine trick for you.

One of the keys to getting good search engine rankings is to get links to your web site. Particularly you want one way links to your web site. Meaning someone likes you and links to your web site without you linking back to them. What used to happen and this is a myth that has persisted because it used to work, was you used to be able to trade links with people. If you liked their web site you’d link to them and ask for them to link back to you. However the search engines got smart and realized that if you really liked a web site you’d just link to it. You wouldn’t ask for a link back, so this led to Google and other search engines giving a priority to someone who has a lot of one way links coming into their site.

What does this blogging thing have to do with one way links?

Well remember the hundreds of web sites that exist to help bloggers find new blogs?

MOST of those web sites will give you a link to your blog, without asking you to give them a link. Usually they do this for free. These sites will only link to blogs. They don’t care about regular web sites so you have to have a blog to take advantage of this. Simply because you have a blog you can get dozens (or hundreds) of one way links to your blog that you couldn’t get with a regular web site.

Are you beginning to see the picture? Since you have a blog you have the ability to get a bunch of additional one way links to your web site which will help you get better search engine rankings!

Are you beginning to see the power in having a blog?

- Ben Fitts

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