What is the most important thing to do in your business?
What is the most important thing to do in your business?
Do you know what one single activity is most important? Does your team know?
You see for most of us our #1 activity is something like, get the prospect to a business presentation. It might be a hotel meeting, a prerecorded conference call or sizzle line, a web site presentation, or maybe even a home party. Whatever that #1 thing is in your business it is the thing that most directly leads to sign ups.
In my business, it’s a free demo/online presentation.
In the business I was in before this it was a web video presentation.
In my first company it was a hotel meeting.
Whatever that #1 thing is you need to train your people to do that thing and ONLY that thing.
I was talking to a lady the other day that was asking me what to tell her prospects. She was trying to figure out what to tell her downline to say. I asked her a few questions about her business and realized that they have hotel meetings. I told her that all her downline needs to say is:
Come to a business presentation.
That’s it! All they need to do is invite the prospect to a business presentation. There is no need to answer any more questions or learn a complicated phone script. Just invite the prospect to the business presentation. If the prospect has questions let them know that they can get all their questions answered at the presentation. There are two ways you can approach this:
#1 I am just getting started but if you come to the business presentation on <insert day and time> I will make sure you get all your questions answered by my mentor.
#2 I am very busy and I have a bunch of calls to return today. However if you come to the business presentation on <insert day and time> I will make sure I spend some one on one time with you and answer any questions you have.
Or just go with #3: If you come to the business presentation on <insert day and time> and I will make sure we answer all of your questions.
You see prospects will ask lots of questions and delay the decision making. If we try and learn elaborate scripts and such it makes things more complicated. It gives the prospect lots of opportunities to say no. It also makes it more complicated for your downline.
If all your downline has to do is invite someone to a busiuness presentation it becomes much easier. The prospect they are talking to can picture themselves simply inviting people to presentations. It is a duplicable business. Learning complicated phone scripts is not.
What do you do in your business? What’s your #1 best technique for getting a prospect to sign up? Do you have a hotel meeting, a dvd, a web site presentatio, or something else?
- Ben Fitts
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Ben,
My home business has a live overview call which is held several times daily. I place prospects on to these calls to find out about the business opportunity. On this call this is where they find out all about the business, what we do and how we make money.
If your prospect asks a lot of questions in the interviewing stage, you just simply tell them that all of the information they will need is on the overview call/presentation. Sure you can answer one or two very basic ones, but don’t go overboard. Just give them the information, i.e their reservation details, phone numbers, etc, and then get off the call ASAP.
You do need to leverage your time and answering unnecessary questions from prospects who have not yet heard the business information is un-productive to your own business building time.
The great thing about my business is that you simply place the prospects on to a call, and then follow up. On the follow up, see if they are interested and then answer their questions. It’s brilliant!
Further info can be found at http://www.SucceedInWealth.com
Cheers!
Jason Neilsen
The right marketing tool is one of most important things you can do for your business. I have heard that glyphius works great, has anyone tried it? I would really like to know what others think before I buy it.