Last week I wrote about how our company was featured in the October 2008 issue of Success from Home magazine. (click here to read that article).

I’ve been working on ideas and have been using the magazine myself for the past couple of weeks. (The magazine came out in September even though the “cover” says October.)

Here are some of the things I’ve been doing:

1. I found the magazine was on bookshelves in Barnes and Noble bookstores. Since I live in a heavily populated part of the country I’ve been traveling to the bookstores to place my business cards inside. These are my standard company card with the company logo on them. That way if someone buys a copy and wants to talk to someone they have my info and don’t have to call the company directly!

So far I’ve been to 8 Barnes and Nobles and found 30 copies of the magazine on the bookshelf. That’s a little less than 4 per store. One store actually had zero copies left and a couple had 9 or 10. Most had 2 or 3. I put a few business cards in other “business opportunity” related magazines as well while I was there and sometimes books like 4 Hour Work Week, Rich Dad Poor Dad, etc. Sizzle cards would probably have worked better in those magazines.

2. I gave several copies to friends and family. Some of my family wants to help in the business but don’t know how. They aren’t distributors and they don’t know MLM so they have a tendancy to try and talk to much. The great thing about the magazine is they can help just by passing them out. They don’t need to know anything!

3. I gave copies to all my front line distributors to make sure they were aware of this great resource/tool.

4. I gave copies to several of my hot prospects that were sitting on the fence and trying to decide what to do.

5. I got “packing list enclosed” envelopes from the office supply store and used them to put my business cards in the front of some magazines. I put labels on the outside and am leaving them at places like doctor’s offices.

Some other people gave some great feedback on how to market the Success from Home magazine.

• Ask people to read a specific article and look at a specific distributor spotlight. Preferably someone from your team.
• Ask one of those companies that passes out the real estate newspapers in grocery stores if they’d be willing to distributor your magazine. (I haven’t done this yet but am going to try it.)
• Run advertisements specific to the magazine. Call those prospects FIRST to find out if they are qualified. Then send them a copy of the magazine.

Pretty much everyone has said just leaving them around is not very effective or just sending them to people without pre-qualifying them.

If you have more ideas I’d love to hear them!

Thanks for sharing!
- Ben Fitts
PS. Click here if you want to request a copy of the magazine featuring my company (and 5 members of my downline including one I personally sposnored?)

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