How to market in a down economy?
I thought we should start a discussion.
How do you market in a down economy?
Are you using certain headlines or catch phrases in your marketing to get people’s attention?
Are you designing ads with themes about the recession, foreclosures, etc?
How are you using the down economy to help you grow your business?
- Ben Fitts
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Great topic!
One important thing to note is that MLM businesses usually grow in a down economy. This is obviously because people are looking to make some extra money.
It’s important to be authentic in your approach when providing a solution to people’s economic hardships. “Make 50 million Dollars in a Week with My Automated Hands Free System” is not an authentic headline and it hurts our profession.
However a headline such as “Forget About the Bailout, Our Company is Growing Because We Help People Make Money Regardless of the Economy”… No Hype, no hustle, just be real.
People appreciate authenticity. Besides, you want quality prospects anyway, not people looking for a free lunch.