Marketing in a Down Economy with Podcasts and Blogs
In the last few weeks I’ve occasionally written about ideas on how to market in a down economy.
A friend of mine (Jack) who is not currently doing MLM has been telling me about his successes. You see he started a podcast about the economy. He calls it the Survival Podcast – Helping you live the life you want if times get tough or even if they don’t. He has been having tremendous success with this podcast. He has hundreds of listeners and is closing in on a thousand listeners. He has a popular discussion board with thousands of posts. He has people voluntering to help promote his site.
You see Jack has a few things going for him.
- He picked a hot topic. He’s writing about what to do if times get tough and they actually did get tough.
- He has personality. You might not always agree with the guy but he’s fun to listen to.
- People are desperate for help.
- He marketed it a little bit to help get it going.
- He consistently posts new shows. He tries to post a new show 5 days a week.
Now let’s think about this from a MLM point of view. You could go out and create your own blog or podcast (a podcast is basically an audio blog in MP3 format and can be downloaded from sites like Apple iTunes.) You can pick a hot topic like the economy. Or you can go out and find blogs and podcasts on these topics and simply buy advertising on them.
I’ve considered setting up my own podcast since I hear how successful my buddy Jack is. My concern is this is my busy time of year. I don’t have a lot of spare time. So I could instead perhaps buy advertising on other sites.
I have both money and leads already coming into my business. So I don’t neccessarily need to start my own web site on the economy to get more leads. Since I have some money to invest in advertising I can go out and buy some ads. That way I can focus more on following up with the leads I have and less on making a web site to get new leads.
If however you are new to MLM or Network Marketing or aren’t making a lot of money yet, you might want to take the cheaper route of creating your own blog or podcast about the economy.
- Ben Fitts
The Custom Greeting Card Guy
