When you’re trying to sell your product or your business opportunity… one of the tricks you want to use is tell stories.  Big Al calls it “word pictures” but basically it’s just a story.

Some people get all caught up in he facts and figures, the numbers, the unique qualities of the product, etc.  MOST people don’t care about that stuff.  About 14% of the people you talk to are of the personality type where that stuff matters.  The other 86% could care less.  Some of them will be immediately turned off if you start to talk about your ingredients, your manufacturing process, etc.

So how can you sell better?

Learn to tell stories.  Learn to paint word pictures.

Tell stories of people who have used your product and had great success with it.

Suzie, one of my customers is in the construction business.  She sells products to contractors and with our recession and the down turn in the real estate market most contractors are struggling.  You might think Suzie is struggling too because her job is to sell to contractors who don’t have enough money, have to lay off employees, etc.  However a few months ago Suzie started to use our product.  She started sending cards just to check in with her customers and see how they were doing.  Her customers realized Suzie really wanted to help them and they ended up ordering more products than ever from Suzie.  While Suzie’s competitors are all struggling, Suzie is doing better than ever now that she started to use our greeting card follow up system.

Tell stories of how having a home business has changed your life.

About a year and a half ago I was working a job and building my business part-time.  My business had grown to be very successful and I was very busy trying to keep up with both the job and the business. Our annual reviews had come up and my boss called me into his office. I sat in the chair with confidence because I knew no matter what he said it wouldn’t matter.  I had a great review but that didn’t matter any more to me because I knew I was about to tell him that he couldn’t pay me enough.  That coming to work every day was costing me money and it was time I went full time in my business.  It was a great feeling!

Would you like to be able to have a story like these to tell your prospects?

These stories allow your prospects to envision themselves in the picture.  They can envision going into their bosses office and telling their boss that they can’t pay enough to keep them.  They can envision being able to retire from their job and focus on their business.

When you’re starting out in your business you may not have your own stories but you can use the stories of your upline.  Learn their stories and share their stories with your prospects.  As you grow your business collect these stories.  Write them down.  Ask your downline to share stories.  Ask your customers to share stories. The more stories you have the more successful you’ll be

Do you have any interesting stories you use to grow your business?

- Ben Fitts

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