I’ve been doing a bit of research on Podcasting lately. I think for us internet marketers Podcasting is where the next big wave of money is going to come from.

Why I do I think this?

Many of us know Blogs are where the money is now. Email marketing lists are still good but they can be blocked by anti-spam software or ISPs that put you on a blacklist. Blogs are cooler because the RSS feed requires the user to subscribe to it. Currently ISPs don’t block rss feeds so if people subscribe to your feed they will GET your content. Whereas people who subscribe to your email list won’t neccessarily get your content!

Now blogs are where the money is today, but you can already see where Blogs are going to fail in the near future. Google’s blogger has been dealing with thousands of spam blogs. Software has been created so that spammers can fill blogger with hundreds of bogus blogs promoting their products or affiliate programs.

This is where spam filters will start coming in. If splogs (Spam Blogs) become a problem will people continue going to blogs? Will ISPs and others begin to create spam blog filters? Or is this something that we should rely on the search engines to fix? Is it even in the best interest of Google to filter out the splogs?

Thats why I think Podcasts are the future. I just bought the book Podcast Solutions: The Complete Guide to Podcasting (Solutions) on recommendation from my friend Charles Chapman.

I think the future of Home Business Blogs is going to be adding Podcasts to our mix. I’ll keep you guys posted as I continue to do research and prepare content to launch our podcasts!

- Ben Fitts

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