As I was reading the Slight Edge, this quote caught my eye.  It was one of the first things that caused me to dogear a corner of the page to save for later.

The formula for success is quite simple: double your rate of failure.

– Thomas J Watson Sr. (Founder of IBM)

This really so true.  If you want to be successful in anything just do it more.  You want to be a great guitar player?  Play all the time.

Failure is a part of the learning process.  When you start playing guitar you don’t know the chords.  You make lots of mistakes.  You begin playing some “3 chord rock” because it doesn’t take a lot of skill.  Gradually you work your way up to playing harder songs.

In network marketing many of us are afraid to fail.  It’s like we think we have to go out and be great right away.  But professional musicians know they spent hours and hours and hours practicing.  They probably had a teacher helping guide them.  They played in the school band.  Etc.  It took a lot of practice to get to where they are today.

In sales (and network marketing IS SALES) anyone who tells you otherwise is a liar.  In sales, we simply have to get a bunch of no’s.  If you are a horrible sales person it will simply take you more sales before someone says yes, BUT eventually someone will say yes.  You simply have to ask enough people to hear enough no’s before you finally find someone who will say yes.  AND along the way you’ll be learning and getting better at selling!

Internet Marketing is the same way.  You build a crappy sales page or lead capture page.  You send a few thousand hits there and find it isn’t converting very well.  So you tweak it and make some changes.  Maybe this sales page or lead capture page does better.  You keep tweaking it until you learn what works and what doesn’t. You make it better and better.  In essence you’re failing over and over and getting better by learning from your lessons.

If you want to be successful in network marketing and MLM just fail faster. 

Talk to more people.  Get more no’s!

- Ben Fitts

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