Here is a real powerful way to use blogs.

Go to all the free blog sites and setup a blog.

WordPress.com
Blogger.com
Myspace.com
thoughts.com
livejournal.com
clearblogs.com

(Note I haven’t Thoughts.com or Clearblogs.com before. I googled “free blog” to see what I could find. I will try them out though.)

There are many many more.

Now even if you don’t post to them regularly, post to them a few times.  In one day you can write say 10 posts. Then “post date” them to come out once a week over the next 10 weeks.

In your blog posts link to your main web site.

Now submit each of these blogs to rss directories and blog search engines.

The way this works is like the spokes on a wheel.  You have 5 freebie blogs (or more) that all point back to your main web site.  Don’t link your main web site back to the blogs only link one way.

This way you’re passing your link juice to your main web site.

You also don’t want to waste your link juice pointing at your company web site. You want to point to a unique web site that you and only you own.

Does that make sense?

So in my case I’d setup a bunch of blogs and point them all to my custom greeting card guy web site. NOT my Send Out Cards corporate web site.  If I point it to my corporate web site I’m just passing all my link juice to the corporate web site not to my own sites. AND the corporate web site doesn’t need any more link juice!

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