Hi readers,

I’ve always thought it was better to create your own leads than to buy leads.  However I recently found myself trying to win a sales contest in my company and I was a little bit shy of my goal.  So I decided I’d buy leads.

My hunch was right. I never should have bought leads in the first place.

I went online and did some research trying to find a decent company.

I purchased some leads that were supposed to be real time. They are also supposed to be telephone verified.

Well several of the people are telling me that they requested information a long time ago.  Many others are saying that they are not interested.  Several others mentioned that they’ve received LOTS of phone calls.

PLUS the terms and conditions for the company I purchased the leads from say that I cannot get a refund.

So essentially I paid a premium for leads that were supposed to be better than average but they are the same old junk every other company is selling.

What a freaking scam.

I’d have been better off investing that money in classified ads or PPC.

Sorry, I don’t mean to rant. I’m just a bit frustrated that these jerks got my money. I’m so frustrated I don’t even really want to call anyone back.

Be warned.  Buy leads at your own risk.  Be prepared to waste a lot of time on the phone!

- Ben Fitts

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