Business Plan 2009 – Send Thank You Cards (without expecting anything in return!)
Sample thank you card I use
I’ve been writing a series of articles on my business plan for 2009.
One of the things I believe in and I’ve read a lot about is sending thank you cards. One mistake many people make with their thank you cards is they write their thank you card expecting to get something in return.
MOST business people will send a thank you card with their full business card information inside. Or they’ll send a thank you card that will say something like “the best compliment I can receive is you trusting me with a referral.”
The problem is that is an expectation of getting something in return. You’re giving to get not giving to give. When you give to give you win trust and favor with the person much more than giving to get. Sometimes people give expecting to get something in return. If you give just to give to the person, then they have a deeper appreciation for you.
I send thank you cards for lots of occasions. I have a card (pictured here) that I send to say “it was great to meet you”. I have thank you cards I send to every new client or customer. I even send thank you cards when I get good customer service.
Just the other day my wife and I went to the AT&T store to get new cellular phones. We received really excellent customer service from a fellow named Matt. We took up an hour or more of his time and it even went past closing. He went the extra mile to make sure our phones got setup properly. So I sent Matt a little thank you card along with some brownies.
I just returned to the AT&T store to switch phones. Matt came over to me immediately. He wanted to thank me for the brownies. Even though another associate was already helping me Matt was more than happy to give me some extra help in picking out my new phone and accessories. He was so thankful that I thought of him and even sent him some tasty brownies as a treat. I guarantee you every time I go in to that AT&T store I’m going to get GREAT customer service. 
All from a little thank you card!
Do you send thank you cards to your customers or prospects? Do you have any stories to share?
Click on the “comments” to the right of this story and leave us a comment and let us know!
- Ben Fitts
PS. Are you looking for an awesome solution to send custom thank you cards like the one pictured here? I’d be happy to help you get setup with a free account to try it out.
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