Secret Strategies for Effective Flyer Marketing

Remember the old phrase:  “KISS”

Keep It Short and Simple

This definitely applies to network marketing. Network Marketing is a business of duplication.  Remember to focus your activities on things that are easily duplicable.  You want anyone who joins your business to be able to do it regardless of their skill level.

I’ve written some network marketing ebooks on this topic that you can download for free.  For example I have an ebook on how I created some very effective flyers that get me up to 15% response rate.  Once you have a flyer that works well all you have to do is show people where to hang the flyers and you can even give your new people my ebook.  It explains the whole process and where I found good places to hang flyers.  That’s duplicable.  You’ve taken the hard work out of the equation. You’ve got the “flyer” already done.  They don’t have to create one from scratch.

Darlene from California called me about this issue last week.  She has several team members she’s trained to do the flyers and they are having great success with it.  BUT what they do is one on one business presentations.  They drive all over doing presentations, spending money on gas, car bills, etc.  What’s worse is that one on one presentations are hard to duplicate.  Unless you have a DVD or something that does the presentation for you new people get scared to do their presentations.  They are afraid they might say the wrong thing.  If you can simplify the presentation then you’ll have better success.

Some ways Darlene could simplify her presentation are:

1. Start new team members by doing presentations with them. The first presentation you do entirely for them. The second presentation you help them do. The third presentation they do it with you watching over them so you can help them if they stumble.
2. Use a automatic presentation like a DVD or web site presentation.  That way the new person doesn’t have to remember a lot.
3. Do a weekly, bi-weekly, or monthly business presentation FOR your team.  That way all they have to do is invite people to your presentation.  That’s possible the most effective system because all they have to do is learn to invite prospects and because you can develop a lot of energy by getting a bunch of like minded people together and excited about the business presentation you’ve just given them.

Remember to focus on duplication and the easier you make things the easier it will be for new prospects to jump in and get started FAST in your organization.

Do you have tricks you use to help your prospects get started fast when they join your business?

- Ben Fitts

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