Not everything in MLM has to be duplicable!
This sounds like a contradiction because MLM is about duplication but I don’t think everything has to be duplicable!
You see a few weeks ago I was wondering if some of my marketing wasn’t effective because my team couldn’t duplicate what I was doing. I’m pretty darn good at the internet marketing stuff. What if my team can’t duplicate what I do? Should I stop doing it even though I’m “great” at it?
A couple of weeks ago I was hanging out with Big Al and I thought I’d mention it to him and get his opinion. He simply replied with a question.
If you had a team member who had 600 family members would you tell them NOT to talk to their family because it isn’t duplicatable?
It hit me like a ton of bricks. Of course you wouldn’t tell them not too. They shouldn’t be held back simply because they have a larger family than most people. They should be able to use that advantage.
Since I’m great at internet marketing I should use that advantage. Even if not all my team members can do what I do. There’s no reason for me to penalize myself because I am so good at something that it’s hard for others to duplicate. After all I can share my knowledge with my team and some of them can do what I do… I should play to my strengths not my weaknesses.
It’s like if you sponsor someone famous you don’t tell them to hide their celebrity status. Instead you tell them to use that sphere of influence as much as they can.
So MLM doesn’t have to be about duplication. Do you think I’m crazy? Do you agree? Do you have any suggestions for me?
- Ben Fitts
If you enjoyed this post get free updates via email or RSS here.
I agree 100% and that’s what I tell my group. Within the SendOutCards system we have the Daily 8 that shares how we can duplicate what we do so everyone can be a success. However, it does NOT specifically outline an exact method to prospect. It gives suggestions.
Prospecting, I believe, is one of the hardest parts of MLM if someone doesn’t already have a built in skill set. There are many ways it can be done. Some are better than others but the best one is the one you are most comfortable with and have success doing. I can share with my team the many different ways to prospect. However, if they don’t feel comfortable walking up to strangers, there are a lot of methods that won’t work well until they are ready to expand their comfort zone. I can’t duplicate my entire skill set.
And maybe I don’t want to. Isn’t the ideal to find people with different abilities than you so that you can have a strong team and not just a bunch of copy cats of yourself?
Hi Ben,
I can’t tell you what a relief it is to read this. My strengths are not going to be the same as all my team member’s strengths. Why should I expect them to duplicate what I’m doing if it’s not very duplicatable.
What they should be duplicating is team-building using THEIR own strengths.
Thanks for a great post,
Alan