Lets take a real example from my home business.

This happens to most of us involved in network marketing and MLM. At some point you’ll find that you are going to be having a special event. Maybe that event is a special training seminar or a motivational speaker. Maybe that event is a special promotion in your business where the entry price will be lowered or where you’ll make double your bonus.

You know what I mean right? You’ve seen these special events, right? You’ve seen events where the #1 income earner from your home business opportunity is coming to town.

In my case it is an Infomercial. Our team has partnered with an infomercial company to provide our own 30 minute business opportunity/overview infomercial. We’ve got an opportunity to purchase HOT leads that come from people watching the opportunity and calling a toll-free number for more information. Operators will screen the leads and deliver them to our team in real time.

NOW, most people take the WRONG approach.

Most people WAIT. They invest their $50 or $200 or whatever in the leads. Then the sit back and wait. They wait for the leads to start coming to them. They think “These leads are going to be great. They are going to explode my business.”

That is exactly the wrong attitude!

When I hear about a special event like this, I get excited too. Instead of waiting I decide to take MASSIVE ACTION right now!

You’re right, the leads are going to be awesome and I am going to find a lot of new business partners as a result of the leads.

HOWEVER, wouldn’t it be more powerful if I go out and find a few new partners TODAY who want to join the leads program too!?!

Wouldn’t it be more powerful if I had 10 people doing the leads with me? Heck, even if I failed and don’t get 10 people, what if I got 5 people to help me do leads? Or 2 people to help me do leads?

THAT is how you fail your way to success! You get started now. You don’t wait. You go out and build your home business NOW. Even if your advertisements isn’t as successful as you wanted, this is the way to succeed. You just keeping doing the activities you need to do to grow your business. You don’t wait for the special event. You don’t wait until you go to the special training. You start now! You don’t worry about failing. You make a decision to take control NOW. Even if you screw up, you WON’T screw up! You’ll experience a little bit of success, you’ll learn from your mistakes and your business will grow. These effects compound multiple times over and over. If you can do that then you’ll succeed. Simply keep doing those activities OVER and OVER again. Simple!

If that activity was putting out flyers in a parking lot, then simply go out and put more flyers out. Answer the calls and invite people to the business presentation, or give them a free sample, or however you handle the leads.

Just keep doing it over and over.

If it is classifieds, take out another ad!

If it is calling your friends and family, make another list. Use memory joggers. Think about the people you work with, the people at your church, the people at your club, the people from your college, the people from your high school… Make a bigger list and call more people.

Get started NOW. Don’t wait for the special event, speaker, training, or infomercial.

I promise you, YOU WILL BE REWARDED FOR YOUR EFFORT.

- Ben Fitts

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