Do you have a niche?
In my ebook Nichework Marketing I talk about finding your network marketing niche and why a niche is so important to people like Google.
Yesterday I was at a BNI (Business Networkers International) training and the director was talking about how we all need to know what our niche is. She was saying how important it is when you advertise. When you market your business your target isn’t “someone”, “anyone”, or “everyone”. That is too broad and you will have a very hard time marketing to such a broad audience.
The same thing goes in your network marketing business. Your target market is not anyone, someone, or everyone. Those are all too broad. Your target should be tightly focused. Sometimes when we’re just starting out we think that if we tightly focus on a specific group of people we limit ourselves too much. We’re afraid we won’t get enough prospects if we focus on a small group of people. However the opposite is true! If we focus on a small group of people we actually get a much better response rate so we get more prospects! Plus when you focus on a small niche you are able to build upon your success. You begin gathering testimonials and referrals. You learn the “language” of that niche. You may join one of their trade organizations. You may begin to advertise in their industry specific magazines. Are you beginning to get my picture?
It doesn’t matter if we’re talking about gathering customers or finding distributors for your business. Either one can benefit from you having a niche. Let’s say for example that you find that you sell health and wellness products and you are finding a lot of chiropractor’s that like your product and recommend them to their clients. Some of the chiropractor’s are joining your business so they can develop a second income stream. You begin to learn what issues are important to chiropractors. You begin to learn their language. You can talk to them instead of talking at them. More and more chiropractors join your business. Some of them have great testimonials about how your product has benefited their customers. Are you seeing the picture yet?
Finding your niche is how people make millions of dollars. Not everyone can be everything to everyone. By focusing on a smaller group of people you can be much more successful.
Tomorrow I’m going to talk a little bit more about finding your niche and how you can use the “Lowest Common Denominator” to find what your personal niche is. Also if you’re interested I wrote a book on how your Niche can help you succeed in marketing online, especially with Google. You can get my 44 page book on finding your niche here.
- Ben Fitts
Popularity: 8% [?]
If you enjoyed this post get free updates via email or RSS here.
The first step to your MLM training is making sure all the forms are turned in to the company correctly. The reason for this is if the paperwork is filled out incorrectly your new recruit will lose precious time they could have studying their distributor kits and information packets.
Benjamin, once again, on the money. I do hope people get your message of “Nichework Marketing” and the importance of having a clear “target market.”
And as you say, it’s a scarcity mentality to think if we narrow our prospecting sights we’ll loose all those possibilities. Of course that will happen, but what also happens is a dramatic increase in our ability to do what marketing has always been about, “Saying the right things to the right people.”
Ben, I think it comes down to a strategic marketing choice: Do you want to machine gun the marketplace and see how many targets you can hit… or be a sharp-shooter. The latter requires more competence and skill. Perhaps that’s the “why” more people don’t go that route.
Thanks again Ben.
I appreciate you!