There are only two ways to make money in MLM.

1. Gather customers
2. Teach other people how to gather customers

One of the problems in many MLM organizations is the focus isn’t on gathering customers. The focus is on doing the bare minimum of customer gathering and mostly sponsoring new distributors.

When I’m focused strictly on sponsoring new people I sponsor people that don’t do anything. I sponsor customers that don’t use my product and I don’t make much money! This is one of the habits many MLM’ers fall into. They just focus on the short term money made from sponsoring people. The people they do sponsor tend to drop out quickly because they haven’t gotten any customers and haven’t made their money back.

When your focus is on gathering customers and sponsoring customer gatherers then you build long term income. The people who join your organization will be more likely to stay longer as they will be getting quick income from their customers. The volume in your organization will grow and so will your residual income.

Don’t fall for the hype of short term income by focusing too much on the opportunity. Remember to always keep your focus on people who will use your product and teach other people to use your product. That is how you will build true residual income.

- Ben Fitts

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