Dear Readers,

Last week I wrote about how to find your network marketing niche. Most of these examples were product based. What would you do if you wanted to find a niche for the business opportunity?

Let’s use the same set of examples.

If I wanted to find a niche for the business opportunity and I was a college student I would stick with what I know. I’d target other college students who want extra money. I’d target college students who want to earn money to travel Europe or go to Spring Break. I’d target disenfranchised college students who are learning about things like Rich Dad Poor Dad and the stuff that they aren’t taught in school.

If I wanted to find a niche for the business opportunity and I was a new mom I’d target other expectant mothers, new moms, etc. I’d talk about the unique aspects of trying to juggle the requirements of being a mom and having a job. Maybe I’d talk specifically to those moms that want to have more time to be with their family and eventually not have a job at all. Maybe I would talk to moms who home school their kids and want to make a little extra money. Maybe I’d talk about moms who have a fear of getting laid off from work. Maybe I’d talk about moms who don’t get enough maternity leave.

That’s just young moms. What about the moms that are getting older? What about the moms putting kids through college? What about moms who are afraid that retirement is getting closer but they don’t have enough money in their retirement accounts? What about the moms who are divorced and now have to live off one income?

I think you’re beginning to get the picture! There are a lot of niches where you can target the business opportunity. Many of these niches also go hand in hand with the products you sell.

Next time I’ll share some ideas on how to find your own niche.

In the meantime if you want more information you can get my 44 page ebook, Nichework Marketing.

Good Luck in your business this week!
Ben Fitts

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