Dear readers,

The last several posts I have been talking about building your own MLM Marketing System.  If you missed them you can read the previous posts here: post one, post two, post three, post four, and post five.

Sorry I took a few weeks off   My company is about to make a major announcement and I’ve been busy… not to mention having fun and traveling

Where we left off last time was I had just talked about making your own downloadable product.  I had talked about the importance of branding your team members and helping build them up in the eyes of the prospect.  In a PDF document you can do this using several PDF rebranders.

Today I wanted to take it to the next step.  I want to talk to you about autoresponders.  Several of the big gurus marketing system talks about the guru in their emails.  It doesn’t talk about your team members.  Since they are barely mentioned and 80% of the email is about the guru, it is kind of counter productive.  You want your team member’s prospects to feel like they are the best person to help them. You want their prospects to want to join them and no one else so you have to build them up.

In my emails for my team members I don’t even want my name to appear. I want it to appear as if the email is coming from my prospect even though they are using my MLM system.  In order to do this I use an autoresponder but I pass in the extra information for the person’s sponsor.  In my email form I setup some hidden fields to pass in their sponsor’s distributor id, their name, their email, and their phone number.  If you use an autoresponder like Aweber you can create custom fields to store the sponsor information.  I setup a field like {custom_sponsor_name}.  I pass in the sponsor name using a hidden form field.  Then in my Aweber email templates instead of using my name I just put in {custom_sponsor_name} where I want their sponsor’s name to appear.  I do the same thing with their sponsor’s phone, email, etc.

Now I write my autoresponder series like normal except I put in these custom fields anywhere I might normally put in my name or contact information.  This allows my email series to be used by any of my team members.

That’s just one option of course. There are many email services you can use.  I use Aweber and I am also an affiliate.  I’ve used them for years and love them.  However you can host your own mailing list using something like PHPList. Any good email autoresponder software should allow you to have custom fields.

You also might be saying well doesn’t “Guru X” do that?  Usually the answer is no.  Usually the top portion of the email, the content, is all about the guru.  Only at the very bottom of the message does my sposnor’s name appear and usually if I’m reading an email like that I don’t even get to the bottom of the email.

What I do instead in my emails is something like…

Hi name,

This is {custom_sponsor_name}.

So right at the top of the message I’m inserting in my team member’s name.  Remember I’m not making a marketing system for myself. I’m making something to help build up my team members and help them close more prospects. I have to take the “me” out of the equation.

Whew… Does that make sense?

Do you want more clarification on how to do it? Just leave a comment and let me know…

- Benikoni

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MLM Training > mlm marketing system > Writing an email autoresponder for your MLM Marketing System