The last step in your MLM Marketing System is to go through the whole thing and make sure your name doesn’t appear in it.

You do this because you don’t want to be dishonest with your team. You don’t want to have any “leaks” where someone can see that you’re the creator of the system so they want to skip and join you directly.  You don’t want to hurt your team or undermine their influence with the prospect.

I have been working on a marketing system myself for my business. That’s where a lot of these ideas for articles have been coming from.  I’ve realized there are a lot of little places where you could slip up.

• What email address do the autoresponder messages come from?
• What is the name in the “from” field of the autoresponder?
• What do the graphics say? Do they have a copyright or other information that can be linked back to you?
• What does your web site say?
• What does the footer say? Does your name or your company name appear there?

When I’m making my marketing system I put the copyright as something generic like “© My Marketing System”. That way no one can track it back to me.  If I put in my LLC name then someone might be able to point it back to me and bypass my team members.

Originally when my designer created my special report graphics they put in my name as “By: Benjamin Fitts”.  I contacted the designer and asked them to take that line out of the graphics.

When creating a system for your team to use you have to operate with integrity.  That means removing instances of your name and contact information.  It means making sure your team members are the ones who are being built up in the prospect’s eyes.

You’ll win their respect and your business will grow as a result.

Regards,
Ben Fitts

PS. Taking off for a few days for a well deserved cruise! See you when I get back.

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