I have a warning for you today about a new online business opportunity called Kooday.
I don’t want to call Kooday a scam because I don’t know enough about it. But I certainly do want to warn you about it.
You see when people are new to the internet and home business they fall prey to a lot of these so called “opportunities”. These scams, rip offs, con artists, or whatever you want to call them make these opportunities that sound great but are really full of false promises. They make a big splash because everyone wants in on the latest greatest opportunity, but one day people wise up.
Kooday is a new pay per click search engine. They are being marketed heavily in some internet circles right now and there is a lot of buzz.
They are selling themselves saying that you can buy keywords. You can then rent those keywords to other people who want to use the same keyword, thereby earning yourself commissions. You can also recommend others to Kooday.
The issue isn’t whether or not that could work. It could work. You certainly could make some money now if you get started early and sell a lot of keywords. However…. Long term buying keywords will only work if people actually search on Kooday. What good is it to own a keyword if no one ever uses the web site to search?
Here is a warning right from the Kooday home page August 30, 2010:
Our Webcrawlers have not yet been turned on and once activated relevant results will be displayed. Our algorithm will impress the world. Currently our directory content is being used in beta and search relevancy is not accurate.
Kooday is admitting they don’t even have “relevant search results” yet. At this point Kooday is selling false promises. They are selling keywords in a search engine but they don’t even have a search engine yet! Shouldn’t they have launched the search engine first?
This has happened at least 2x that I know of in the past. Search Big Daddy and Search Estate both tried to take over the search engine market. They allowed you to buy keywords just like Kooday is. SBD even had some programs to pay surfers for searching their web site. Yet they never took off. They didn’t have enough people searching to make it worthwhile.
If there are only a small number of searchers using a search engine only the most popular keywords will receive enough clicks to make buying them worthwhile. Keywords that are not popular may go days or weeks without someone searching for them. Advertisers give up because they’re paying for keywords that are never clicked.
The other thing to think about here is… if there wasn’t a business opportunity attached to it, who would use Kooday? Sure people would want to buy some keywords just in case it works out… but there wouldn’t be nearly as many people doing it… especially since the Kooday search engine doesn’t even work yet!
Is Kooday a scam? Maybe. Is it going to fail in 1 year? Most likely.
Could you buy some keywords and hold on to them in case it works? Certainly… but just be careful. Don’t invest too much time or money into something like Kooday. Don’t let it take time and energy away from building your real business.
- Ben Fitts
PS. No affiliate links were used. This was not some trick to try and get you to buy Kooday ads through me. I genuinely don’t like the service and would not spend a dime there. I’m not even comfortable giving them my credit card. At least when Search Big Daddy and Search Estate launched they HAD a search engine in place. Kooday doesn’t even have that yet! Smells like a rip off to me.
PPS. This is my opinion based on 17 years of being on the internet and 13 years of doing internet marketing. I’ve seen a lot of these come and go.
PPS. Some people are mad that I call it PPC. I dunno what to call it? PPK? Pay Per Keyword?If you enjoyed this post get free updates via email or RSS here.