Would you like to know how to use Twitter?

Do you know what Twitter is?

Do you know how to setup a Twitter account?

Do you know how to use Twitter to market your business or product?

Do you want to know what all the cool software, tricks, and tips for getting the most of Twitter?

Here is a free ebook for you called A Beginners Guide to Using and Marketing with Twitter!

Download it free

- Ben

Popularity: 2% [?]

There are only two ways to make money in MLM.

1. Gather customers
2. Teach other people how to gather customers

One of the problems in many MLM organizations is the focus isn’t on gathering customers. The focus is on doing the bare minimum of customer gathering and mostly sponsoring new distributors.

When I’m focused strictly on sponsoring new people I sponsor people that don’t do anything. I sponsor customers that don’t use my product and I don’t make much money! This is one of the habits many MLM’ers fall into. They just focus on the short term money made from sponsoring people. The people they do sponsor tend to drop out quickly because they haven’t gotten any customers and haven’t made their money back.

When your focus is on gathering customers and sponsoring customer gatherers then you build long term income. The people who join your organization will be more likely to stay longer as they will be getting quick income from their customers. The volume in your organization will grow and so will your residual income.

Don’t fall for the hype of short term income by focusing too much on the opportunity. Remember to always keep your focus on people who will use your product and teach other people to use your product. That is how you will build true residual income.

- Ben Fitts

Popularity: 1% [?]

Finding a niche can be a powerful method for succeeding in business. You have less competition and you are better able to capitalize on the leads, referrals, testimonials, and exclusive knowledge you get from working within a niche. I’ve written a book on finding your niche on the internet. The below is something I just learned that I am adding to version 2 of my book: Nichework Marketing.

There are a few methods to finding your niche. A few of the ones I cover in my book are:

• Choosing topics you know something about already.
• Choosing topics you think you want to learn more about.
• Choosing a topic that you think will be a hot topic or controversial topic.

I’ve recently become aware of another method for those of you that already have a business and have had a little success. That method is called LCD or Lowest Common Denominator. The idea is you look at your business and try to figure out what one thing most of your customers or most of your distributors have in common.

Are they male? Are they female? What ethnic group are they? Where do they live? What kinds of jobs do they have? How much money do they make? Where do they shop? What do they like to do?

So for example… My business appeals to realtors. My business does well in the winter when real estate typically slows down. My business also has a product that goes really well with the real estate industry. So for me a niche I might focus on might be realtors. By focusing on this niche I learn how the real estate business works. I learn what language they use when they talk to each other. I learn what software they use. I learn about how transactions work and how the broker takes a big chunk of the sale. I learn why realtors get involved in my business and now I’m better able to go talk to realtors.

So what is your lowest common denominator?

You might think it’s women… but what type of women? Middle aged? Baby Boomers? Gen X? Gen Y? What race? What kinds of jobs do they have? Are they busy? Are they moms? Are they grandmoms? Are they active? Do they participate in clubs or communities? Are they church goers?

You might be surprised at the results. When I was taught about this method of finding your niche it was in regards to a lady who had a window treatment business. It’s sort of like interior design but focused primarily on window treatments, blinds, curtains, etc. She thought her market was “anyone who needs curtains” but WHO needs curtains? Most people you talk to don’t need curtains. When she looked for her lowest common denominator she found that most of her customers were women… that makes sense right? But she also discovered most of them were nurses. She began to talk to them and find out why they wanted to purchase her service. She came up with the following:

• Nurses have good jobs, so they have money.
• Nurses are busy at their jobs, often working long hours, or overtime so they don’t have a lot of time to fix up their house.
• Some nurses work nights and evenings so they sleep during the day and want nice curtains to keep the room dark.

Now she had her niche. She could target nurses and specifically could target nurses who worked the night shift. Imagine how successful her business became after that! Plus she got more and more referrals because the nurses talked to one another!

Are you beginning to see how a niche can help you?

There are some other tricks to finding your niche especially online. If you are wanting to market your business online check out my book on internet network marketing. I teach how to find your niche and build a web site to focus on that niche.

- Ben Fitts

Popularity: 4% [?]

In my ebook Nichework Marketing I talk about finding your network marketing niche and why a niche is so important to people like Google.

Yesterday I was at a BNI (Business Networkers International) training and the director was talking about how we all need to know what our niche is. She was saying how important it is when you advertise. When you market your business your target isn’t “someone”, “anyone”, or “everyone”. That is too broad and you will have a very hard time marketing to such a broad audience.

The same thing goes in your network marketing business. Your target market is not anyone, someone, or everyone. Those are all too broad. Your target should be tightly focused. Sometimes when we’re just starting out we think that if we tightly focus on a specific group of people we limit ourselves too much. We’re afraid we won’t get enough prospects if we focus on a small group of people. However the opposite is true! If we focus on a small group of people we actually get a much better response rate so we get more prospects! Plus when you focus on a small niche you are able to build upon your success. You begin gathering testimonials and referrals. You learn the “language” of that niche. You may join one of their trade organizations. You may begin to advertise in their industry specific magazines. Are you beginning to get my picture?

It doesn’t matter if we’re talking about gathering customers or finding distributors for your business. Either one can benefit from you having a niche. Let’s say for example that you find that you sell health and wellness products and you are finding a lot of chiropractor’s that like your product and recommend them to their clients. Some of the chiropractor’s are joining your business so they can develop a second income stream. You begin to learn what issues are important to chiropractors. You begin to learn their language. You can talk to them instead of talking at them. More and more chiropractors join your business. Some of them have great testimonials about how your product has benefited their customers. Are you seeing the picture yet?

Finding your niche is how people make millions of dollars. Not everyone can be everything to everyone. By focusing on a smaller group of people you can be much more successful.

Tomorrow I’m going to talk a little bit more about finding your niche and how you can use the “Lowest Common Denominator” to find what your personal niche is. Also if you’re interested I wrote a book on how your Niche can help you succeed in marketing online, especially with Google. You can get my 44 page book on finding your niche here.

- Ben Fitts

Popularity: 6% [?]

Hi everyone,

I just posted an interview with the legend, John Milton Fogg.

John Milton Fogg is one of the most well known network marketers who authored the best selling book The Greatest Networker in the World.  In this interview we discuss the book and the lessons learned from the Greatest Networker in the World.  Plus John has some great advice that you don’t want to miss about building a massive network marketing empire!

If you are serious about growing your MLM business then you definitely want to check out this interview.  It’s free

- Ben Fitts

Popularity: 6% [?]

Hi everyone,

I found this GREAT article by Mari Smith.  I had to share this with you.

How to secure your Facebook username (Vanity Url)

You see on Friday evening at 9:01 PM Pacific time you’ll be able to choose your own facebook username instead of having a number.  This also means that you will be able to have your own facebook vanity url like:

http://www.facebook.com/username

If you have fan pages with at least 1000 members you can also secure a vanity url for your fan page.

Now is your chance to protect your online identity. If you have a nickname you use a lot on the web now is your chance to protect it.  That way people who go to facebook looking for you can easily find you.  It also makes it easier to remember your links to put links to your profile on your other web sites.

Mari Smith goes into complete details on how this process will work.  She explains the rules, what types of usernames are allowed, and how to go about registering your username.

Read all about how to get your facebook username here.

Thanks Mari for the great info!

-Ben Fitts

Popularity: 9% [?]

Hi everyone,

You’re probably wondering why I haven’t been writing as much this week.  Well I’m happy to say it’s because I have been working on a new podcast called: Home Business Interviews!

This will be a regular weekly interview program where you can hear from top producers in our network marketing industry, the brightest personal development coaches, expert internet marketers, and much  more.  Every Wednesday I’ll post a new interview with another expert.

I’ve already recorded the first several shows.  They’re really good!  And I’ve got a half dozen more experts lined up for interviews in the next few weeks.

Best of all the web site is free to join (or download on itunes!) So check out Home Business Interviews today!

- Ben Fitts

Popularity: 9% [?]

How can I assist you in your network marketing business?

What do you want to know more about?

What kind of tools or skills do you want me to cover?

Leave me a comment (to the right of this post) and let me know!

- Ben Fitts

Popularity: 16% [?]

Hi Readers,

This is your last chance to meet me this weekend in Atlanta!

I’ll be in Atlanta from Friday the 29th to Sunday the 31st.  It would be great to meet you.  Use the “contact form” if you’d like to get together this weekend. Ok?

- Ben Fitts

Popularity: 17% [?]

Dear Readers,

I want to continue our conversation from yesterday about the Residual Income game and tools to grow your Network Marketing business.

RI Training provides several other helpful tools for growing your MLM business. RI Training’s staff holds a series of skills training calls where they go over 50 key skills. This skill training is free and is available every week on Thursday afternoon. The recordings are also kept online for several days so you can listen to them even if you missed the training.

You can sign up for the skill training calls here. If you do sign up using my link they will send you a $5 coupon towards our next training tool…

The Personal Effectiveness Profile - personal skills assessment. This skills assessment is a series of questions you answer about your network marketing skills. The assessment scores you in 50 critical skill areas ranging from your ability to communicate effectively with others to understanding your company’s compensation plan.

One of the great things about the PEProfile is that you can email copies of your score to your upline. This allows your upline to see how you rate yourself and to learn what your perceive your strong and weak points to be. In working with my team I’ve discovered a lot of simple things I can work with my team members on to make them more effective at presenting the business to others.

The idea being that the more skills you have the better you are at presenting the business and building a team. When you play the Residual Income game for example you have Personal Effectiveness Points. The more points you have the better you are when you speak to a group of 10 people at getting them to purchase your products. The more points you have the better you are when doing business presentations for your team.

The PEProfile skills assessment allows you to have a mechanism for tracking someone’s effectiveness and helping them become more effective. The PEProfile skills assessment is only $30. (get yours here) That way it’s affordable to anyone on your team AND anyone that is serious should be willing to do the assessment. If you have a big team and find it hard to know who to work with… this is one tool you can use to determine who is serious about their business and who is wasting your time.

Whether or not you play the Residual Income game, listen to the RI Training skills teleseminars, or do the PEProfile skills assessment you’ll find the tools provided by RI Training to be top notch.

One more tip… You can use these tools for things other than training your team! You can use these tools as bait for other network marketers! You could host game nights to show other networkers or for friends and family that were interested in developing some extra income.

I hope you like the game and if you’re in CT or you’re in Atlanta (next weekend) let me know. I’d be happy to play the game with you.

- Ben Fitts

Popularity: 18% [?]