Have you ever wondered why most MLMers quit too soon?
Here is an example of what many companies teach in their business opportunity presentations. Many of them show you a diagram and tell you all you have to do is sponsor 3 who get 3. Then they show you how on your 7th level you’ll have 2100 people.

The problem is that in reality this is NEVER how it works. It never works out perfectly where you get 3 who each go out and get 3, and then they get 3, etc.I repeat it never works out this way. It usually takes several people before you find just ONE that will work at the business. Because of this most new network marketers (MLMer’s) give up right here:

You see they have been told that all they have to do is get 3 and they’ll be millionaires so most MLMers quit here. Many of them spend a lot of time trying to teach these 3. Many of them stop recruiting and spend all their time trying to work with these 3 and drag them with them. They get discouraged and give up.
Even future leaders can get discouraged. They may go out and sponsor 5 or 10 or more people and get discouraged when it doesn’t work out. Why? Because they’ve been mislead.

In reality it usually takes 20-30 people to find just one leader. The potential leader in the above example might have given up just before he found his next leader!
In reality this is probably a better example of what your organization will look like from a successful MLMer.

You see this person stuck around long enough. They personally sponsored 20 or so people and while only a small percentage (20% or so) did something with their business, they found that one person who was a leader and their business began to really grow. And pretty soon they found another leader. It may not come from someone you personally sponsor. It might be several levels down. If you stick with it and sponsor enough people and train enough people it will happen.
If we began to show examples like this, would we be more successful in MLM?
If we began to show examples like this would we have less people who get angry thinking “we took their money”?
If we were honest like this and showed how much work is required would we sponsor less people but sponsor more qualified people?
What do you think?
- Ben Fitts
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