Dear readers,

Usually when I disappear for awhile it is because I’m busy working.

The past couple of weeks have been a blur for me because I have 3 new products coming out!

I think you may find all 3 products interesting but this one in particular is notable. I’ve set up webinars for my business associates and friends.  These weekly webinars are on the topic of 40 ways to grow your business using greeting cards, postcards, and gifts.

This is going to be a beneficial webinar for any business owner.  We’re going to cover in detail 40 different ways to grow your business using greeting cards, postcards, and gifts.  We will be talking about a greeting card system you can use for follow up but you can even apply some of these same ideas to email, text messaging, or other forums of communication.

• We’ll talk about building relationships with clients and customers.
• We’ll talk about getting more referrals.
• We’ll talk about training team members, business associates, and employees.
• We’ll talk about rewarding people for their hard work.
• We’ll talk about prospecting.
• 40 different methods to Grow Your Business!

Another aspect you may find beneficial is you may want to create your own system like this for your team.  When I have written in the past about having your own MLM marketing system this is what I meant.  I am talking about a generic system your team can use to promote your business AND build themselves up in the eyes of the prospect.

You can join my webinars to see how I’ve setup the system.  Here is a quick overview of how this system works:

1. Lead Capture Pages personalized for each member of my team
2. Prospect enters in their email to register for the webinar
3. Prospect is asked to confirm their email
4. Once confirmed they will receive autoresponder emails and reminders about each webinar
5. An email is also fired off the the team member to let them know they have a new prospect
6. Each email in the autoresponder is personalized to my team member NOT me
7. Email reminders will go out day of webinar to remind people
8. All emails and autoresponders drive traffic to the webinar schedule which also contains the contact information for my team members
9. The webinars are setup using InstantTeleseminar.

The key here is that it is super simple for my team members.  Every team member has one link to promote. That’s it. They promote their link to get people to register for the webinars and the rest of the system does the work for them.

We use the autoresponder to keep in touch with the prospect and continually remind them of the benefits of the webinars and the upcoming webinar schedule. The webinar is generic  and at the end of the webinar we tell people to get back in touch with the person who invited them to the webinar.

New people who join our team can instantly get a web site like this and use the same tool to promote their business.

The whole team gains momentum and focuses on one simple marketing system.

Want to join us to see what the webinar is about?  Register for our 40 ways to grow your business webinar. You may learn some tips for growing your business.

- Ben Fitts

PS. Some links in this post are affiliate links.

MLM Training > mlm marketing system

The last step in your MLM Marketing System is to go through the whole thing and make sure your name doesn’t appear in it.

You do this because you don’t want to be dishonest with your team. You don’t want to have any “leaks” where someone can see that you’re the creator of the system so they want to skip and join you directly.  You don’t want to hurt your team or undermine their influence with the prospect.

I have been working on a marketing system myself for my business. That’s where a lot of these ideas for articles have been coming from.  I’ve realized there are a lot of little places where you could slip up.

• What email address do the autoresponder messages come from?
• What is the name in the “from” field of the autoresponder?
• What do the graphics say? Do they have a copyright or other information that can be linked back to you?
• What does your web site say?
• What does the footer say? Does your name or your company name appear there?

When I’m making my marketing system I put the copyright as something generic like “© My Marketing System”. That way no one can track it back to me.  If I put in my LLC name then someone might be able to point it back to me and bypass my team members.

Originally when my designer created my special report graphics they put in my name as “By: Benjamin Fitts”.  I contacted the designer and asked them to take that line out of the graphics.

When creating a system for your team to use you have to operate with integrity.  That means removing instances of your name and contact information.  It means making sure your team members are the ones who are being built up in the prospect’s eyes.

You’ll win their respect and your business will grow as a result.

Regards,
Ben Fitts

PS. Taking off for a few days for a well deserved cruise! See you when I get back.

MLM Training > mlm marketing system

Dear readers,

The last several posts I have been talking about building your own MLM Marketing System.  If you missed them you can read the previous posts here: post one, post two, post three, post four, and post five.

Sorry I took a few weeks off   My company is about to make a major announcement and I’ve been busy… not to mention having fun and traveling

Where we left off last time was I had just talked about making your own downloadable product.  I had talked about the importance of branding your team members and helping build them up in the eyes of the prospect.  In a PDF document you can do this using several PDF rebranders.

Today I wanted to take it to the next step.  I want to talk to you about autoresponders.  Several of the big gurus marketing system talks about the guru in their emails.  It doesn’t talk about your team members.  Since they are barely mentioned and 80% of the email is about the guru, it is kind of counter productive.  You want your team member’s prospects to feel like they are the best person to help them. You want their prospects to want to join them and no one else so you have to build them up.

In my emails for my team members I don’t even want my name to appear. I want it to appear as if the email is coming from my prospect even though they are using my MLM system.  In order to do this I use an autoresponder but I pass in the extra information for the person’s sponsor.  In my email form I setup some hidden fields to pass in their sponsor’s distributor id, their name, their email, and their phone number.  If you use an autoresponder like Aweber you can create custom fields to store the sponsor information.  I setup a field like {custom_sponsor_name}.  I pass in the sponsor name using a hidden form field.  Then in my Aweber email templates instead of using my name I just put in {custom_sponsor_name} where I want their sponsor’s name to appear.  I do the same thing with their sponsor’s phone, email, etc.

Now I write my autoresponder series like normal except I put in these custom fields anywhere I might normally put in my name or contact information.  This allows my email series to be used by any of my team members.

That’s just one option of course. There are many email services you can use.  I use Aweber and I am also an affiliate.  I’ve used them for years and love them.  However you can host your own mailing list using something like PHPList. Any good email autoresponder software should allow you to have custom fields.

You also might be saying well doesn’t “Guru X” do that?  Usually the answer is no.  Usually the top portion of the email, the content, is all about the guru.  Only at the very bottom of the message does my sposnor’s name appear and usually if I’m reading an email like that I don’t even get to the bottom of the email.

What I do instead in my emails is something like…

Hi name,

This is {custom_sponsor_name}.

So right at the top of the message I’m inserting in my team member’s name.  Remember I’m not making a marketing system for myself. I’m making something to help build up my team members and help them close more prospects. I have to take the “me” out of the equation.

Whew… Does that make sense?

Do you want more clarification on how to do it? Just leave a comment and let me know…

- Benikoni

MLM Training > mlm marketing system

Dear readers,

I hope you’ve been following along in my series on how to create your own MLM Marketing System.  I’d love to hear some feedback from you if you are reading a long!  Please leave a comment and let me know.

If you missed it you can read the previous posts here: post one, post two, post three, and post four.

If you are following a long in the last couple of posts I’ve talked about developing some content to give away to generate leads for your business.  If you have followed those articles then you know how to generate some content, get some testimonials from your team members, customers, upline, etc.  You will have a little special report to give away to generate interest for your business.

Now what you want to do is to make sure that each of your team members can brand this special report with their information.  You want them to personalize it so that the prospect feels attracted to your team member not to you directly.  You want them to be able to put in their name, phone number, email, photo, and anything else you think can help personalize the special report and build up your team member in the eyes of the prospect.

To do this you can use a few different tools.  I generally make the content in a Microsoft Word document and then convert that into a Adobe PDF document.  There are some tools you can use to make “rebrandable PDF’ documents.  The one I’ve used is called “Viral PDF“. This is not an affiliate link, just a genuine endorsement. With this product you put in a little code into your word document where you want your team member’s information to go.  So for example you put in {–SponsorName–} where you want your team member’s name to go.  {–SponsorPhone–} where you want their phone to go. You can even make HTML links using these special codes so your team members could link directly to their company web site.  You then save your PDF and using the Viral PDF tool you make a little executable file. This is a program your team members run on their computer. It asks them “SponsorName” and they put in their name. It goes through and asks them to enter in their personal information. Then they click a button and like magic a new PDF is created with your special report but all the branding is for your team member!

Now you might be saying… that sounds complicated. You might not want to have to give an executable program to your team members. You might be concerned about people that don’t have computers, aren’t tech savvy, or perhaps run a Mac instead of a PC. Another option is to use a program to create a PDF on the fly.

What I use for my web sites is a program called HTML2PDF.  This is a free PHP library that can take any HTML page and turn that page into a PDF.  I already had created web pages that were lead capture pages for my team members.  They would use a link like http://www.remembergreetingcards.com/ben where “ben” is their username or affiliate code. These pages pull their name, email, phone, and other pertinent information out of a database.

To create an MLM Marketing system with rebrandable PDFs I just have a lead capture page setup. The prospect fills out a form on the page.  This form includes the sponsor’s id.  Once they enter that information I can generate a web page on the fly which is my special report.  I then have HTML2PDF convert that into web page into a PDF.  Simple! ok maybe a little bit more complex but it isn’t too hard for a programmer to do.  HTML2PDF has done most of the hard work for us. You just have to find a programmer who can write PHP and can implement HTML2PDF for you. I don’t program any more but I do have a programmer who can help you if you want me to give you a referral.

It might seem complex to you if you’re not a programmer but really this is easy to do.  You can hire a freelancer to do it for you.  Just ask for freelancers who have experience creating affiliate web sites and ask for someone who has experience with HTML 2 PDF.

Next week I’ll talk more about how to build your MLM Marketing System. We’ll talk about how to pass in your team member’s information into an email autoresponder.

Got questions or comments? I’d love to know what you think of these posts so far.  Leave me a comment and let me know!

- Ben Fitts

PS. None of the links in this post were affiliate links

MLM Training > mlm marketing system

Dear MLMer,

I’ve been writing a series on MLM Marketing systems.  If you missed them you can go back and read: post one, post two, post three.

Today I’m going to being to talk about how to create your own marketing system to build up your team and make them look like experts in the eyes of the prospect. Your MLM Marketing System starts with content. You need to develop some unique content as a lead generation tool.

Again this is really for leaders.  If you aren’t a leader yet and don’t have income coming in from your network marketing business this probably isn’t for you.  If you don’t have a team already then this probably isn’t for you.

Back to creating content… Your content could be focused on the opportunity. It could talk about achieving dreams, setting goals, owning a home business, tax benefits of a home business, etc.  It could talk about marketing and be targeted to other networkers (much like Magnetic Sponsoring is).  It could talk about your product and the unique benefits of your product.

Your content SHOULD have testimonials.  If  you have a team it should be pretty easy to go to them and get testimonials from happy customers. It should be possible to get testimonials from people who are earning an income from the business opportunity.  Since we want to keep everthing generic make sure you don’t put in too much information.  We don’t want to say “Ben Fitts, Oxford Mississippi” for the testimonial.  If we did then it would make it easy for someone to look me up and seek me out directly.  Instead you say “Ben F., Mississippi”.  That gives plenty of information to go beside the testimonial without giving out too much information. You want the testimonials to appear unique but not too much info.

You could and should consider paying a copywriter to write some content for you.  Copywriters can be expensive but you could get a short 1000 word special report drawn up without costing too much. That would make for a 4 or 5 page pdf document.  If you added a page of profile information on your team members and a cover page with some fancy graphics you could have a 7 page special report. This is what you’re going to market. You’re going to market your 7 page special report on “weight loss while eating cookies” or “tax benefits of owning a home business” or whatever.  The report I’m working on right now is “21 ways to grow your business using greeting cards” and I’m working on reports for specific industries: Real estate, financial services, insurance, construction, even church ministry.

You can pay someone to write content for you.  I know a couple of highly paid professional copywriters if you’d like to hire an expert. I’d be happy to recommend them. Just contact me. I use them even when I write my own content to clean up my grammar and make my content sing. You also can be sure the content these professionals are writing for you is actually unique and not reused.

Otherwise you can try hiring a freelancer to write content for you.  Sometimes you can find freelancers on sites like Craigslist but the quality of the work is spotty at best.  I know some people who have had luck on Craigslist and others who bought worthless content you wouldn’t be able to use. You are probably better off going to a freelance web site like elance and writing a formal proposal.  Then freelancers will come bid on your proposal, provide writing samples, references, etc.  That way you can pick the best freelancer for your job.

They should deliver this to you in Microsoft Word format. You can later turn the Word document into a PDF or into an HTML web page(s).

You don’t have to give away everything in your special report. This is just a PDF they can download and get’s their appetite whet for your product/opportunity. It is just a teaser to get them to request more information.  It is just a teaser so when your team member calls to follow up with them they’ll remember the information.  It also helps make your team member look more like an expert because the content will have their name on it and their biography information so it appears as if it was written by them.

For more on how to make it appear to come from your team members come back tomorrow

- Ben Fitts

MLM Training > mlm marketing system