Dear readers,

How are things? How has the winter treated you?

Admittedly this winter was a tough one for me. My divorce took a lot of wind out of my sails. I have however moved on and am focused on my future again… and that means focusing on helping YOU.

One of my personal goal statements (in fact it is part of my email signature) is:
I am a catalyst for positive change in other people’s lives.

Some of you may be new to my blog and might not know I have an ebook on internet network marketing. Basically the book is on how to build your MLM on the internet.

For a little while now I’ve been meaning to turn this into more of a full fledged training program, not just an ebook. I think there is a lot more I can do to not only talk about why you should build your business this way, but HOW to build your business this way. I have already setup a discussion board and I want to build a community around that. I also want to start a series of webinar trainings where you can watch me build web sites and ask questions and even get reviews of your web sites. The goal is to show you how to be able to generate your own network marketing prospects from the internet.

In the new few weeks you’ll find out a lot more about this new training. I’m working on version 2 of the book now which is currently 44 pages. If you want to pick up a copy of the ebook it’s only $19.95 and you’ll get the next version free and a discount to the training program. You can get my book, Nichework Marketing, here.

If you want to wait, that’s ok too. I’m considering giving away the book free, the idea being, giving it away, I can help more people. We can build a bigger community and all of us work together. Then maybe a few will be interested in my training program and webinars. It is ok if you want to wait and get the book free. You just may have to wait a month or two until it’s ready.

I hope I can help you grow your business online… and I’ll try and share some free tips here too.

- Ben Fitts
Author of Nichework Marketing

Popularity: 1% [?]

Finding a niche can be a powerful method for succeeding in business. You have less competition and you are better able to capitalize on the leads, referrals, testimonials, and exclusive knowledge you get from working within a niche. I’ve written a book on finding your niche on the internet. The below is something I just learned that I am adding to version 2 of my book: Nichework Marketing.

There are a few methods to finding your niche. A few of the ones I cover in my book are:

• Choosing topics you know something about already.
• Choosing topics you think you want to learn more about.
• Choosing a topic that you think will be a hot topic or controversial topic.

I’ve recently become aware of another method for those of you that already have a business and have had a little success. That method is called LCD or Lowest Common Denominator. The idea is you look at your business and try to figure out what one thing most of your customers or most of your distributors have in common.

Are they male? Are they female? What ethnic group are they? Where do they live? What kinds of jobs do they have? How much money do they make? Where do they shop? What do they like to do?

So for example… My business appeals to realtors. My business does well in the winter when real estate typically slows down. My business also has a product that goes really well with the real estate industry. So for me a niche I might focus on might be realtors. By focusing on this niche I learn how the real estate business works. I learn what language they use when they talk to each other. I learn what software they use. I learn about how transactions work and how the broker takes a big chunk of the sale. I learn why realtors get involved in my business and now I’m better able to go talk to realtors.

So what is your lowest common denominator?

You might think it’s women… but what type of women? Middle aged? Baby Boomers? Gen X? Gen Y? What race? What kinds of jobs do they have? Are they busy? Are they moms? Are they grandmoms? Are they active? Do they participate in clubs or communities? Are they church goers?

You might be surprised at the results. When I was taught about this method of finding your niche it was in regards to a lady who had a window treatment business. It’s sort of like interior design but focused primarily on window treatments, blinds, curtains, etc. She thought her market was “anyone who needs curtains” but WHO needs curtains? Most people you talk to don’t need curtains. When she looked for her lowest common denominator she found that most of her customers were women… that makes sense right? But she also discovered most of them were nurses. She began to talk to them and find out why they wanted to purchase her service. She came up with the following:

• Nurses have good jobs, so they have money.
• Nurses are busy at their jobs, often working long hours, or overtime so they don’t have a lot of time to fix up their house.
• Some nurses work nights and evenings so they sleep during the day and want nice curtains to keep the room dark.

Now she had her niche. She could target nurses and specifically could target nurses who worked the night shift. Imagine how successful her business became after that! Plus she got more and more referrals because the nurses talked to one another!

Are you beginning to see how a niche can help you?

There are some other tricks to finding your niche especially online. If you are wanting to market your business online check out my book on internet network marketing. I teach how to find your niche and build a web site to focus on that niche.

- Ben Fitts

Popularity: 6% [?]

So you want to learn how to market your MLM opportunity or product on the internet?

One of the most important things to remember about internet marketing is it takes time.  There are dozens of different ways to market on the internet and learning to master them will take you time.  Depending on how fast you learn and who is teaching you it could take months or even years.  I’ve been on the internet since 1993 and I’ve been building and marketing web sites since 1997.  Heck even this blog is 3 years old.  I didn’t get good at it for probably the first 2 years!

You can learn the internet stuff and it can be great for your business but don’t let it distract you from building your business.  Keep using offline marketing methods.  Keep talking to your friends and family.  Keep passing out your company DVD or product samples or whatever you do.  Keep inviting people to opportunity seminars and passing out flyers.

That way you continue to build your business WHILE you learn the internet stuff.  That’s what my good friend Jack did.  He was already a sales person and was good at the offline marketing but he didn’t know the online stuff.  So he started learning the online stuff while continuing to grow his business offline.  Pretty soon he had a thriving business both on the internet and off.

If you want to learn the internet stuff I recommend a great place to start is my 44 page ebook Nichework Marketing.  It gives a great overview of how I market on the internet.

- Ben Fitts

Popularity: 8% [?]

Hi all,

I just got back from my cruise in the Caribbean and am trying to get caught up.  Sorry I didn’t post last week but my laptop wasn’t being nice to me. LOL.  I had expected to have internet access from the boat.  Oh well.  Thanks for still reading this little blog. I appreciate you

Today I have an interesting story about how blogs can get really good rankings in Google search engine listings.  Even regular web sites can get top rankings with a blog.

I’ve written about this a lot in  Nichework Marketing.  I hope you guys have been paying attention.

In fact in the Nichework Marketing book I wrote: “I insist that you setup a blog“.

I went on to say that I think you should setup a blog even if you have a regular web site.  Why?  Because blogs can be very powerful tools at getting good rankings in the search engines, especially with Google.

Today Jonathan Ledger wrote on his blog about how one of his old sites had lost it’s Google ranking until he started posting to the blog on that web site again.  Then the blog’s rankings went back up and in fact went even higher than they were originally!  For more on the story check out Jonathan’s blog.

Popularity: 72% [?]

This is too funny. I’m getting ready to fly to Puerto Rico tomorrow for my cruise but I just had to share this new with you….

Would you like a #1 Google Ranking?

Go to Google right now and type in the term “Wowzza”.

Who is #1? Me. This little old blog is #1 for the term Wowzza.

This is too funny! The COMPANY web site is only #2. I’m outranking the actual company called Wowzza for their own name!

Wowzza the company has obviously been around longer. I only put my blog post up on April 7. Today is the 26th so in 19 days I’ve been able to go from oblivion to #1. In fact I was able to get to #6 for the term in only 5 days and over the past 2 weeks have climbed to the top.

So how do you do it? Well this is the kind of thing I reveal in Nichework Marketing. It’s one reason why having a blog is so important because you can get blogs to #1!

Would you like to be able to write 1 blog post, spend a little bit of time marketing that post, and get it to #1 in the search engines in less than 3 weeks?

Now let me state… Wowzza is brand new. There are only 54,500 web pages that use the word Wowzza in Google. Yet I’m already #1 out of 54,500.

It isn’t hard if you can put together a blog. This blog has a page rank of 4 and an Alexa rating of 288,612. So it’s not the most powerful site in the world. A top Google page rank is 10 for example. So right now I’m only 4 out of 10.

However if you follow a few simple principles you can really make it pay off.

Keep in mind I’m not doing wowzza as a business. However if I was do you think these stats would help:

In just 16 days:

216 people found this blog searching for “wowzza”
27 found it by typing “wowzza scam”
4 found it with “is wowzza a scam”

That’s what…. 245 who found this blog from Google in 16 days, that’s about 15 people a day finding this blog searching for that term.

Can you imagine if you applied those techniques to your company? Can you imagine 15 people a day finding your web site by doing searches for your company? Can you imagine how many of those you might be able to convert into prospects?

Keep in mind this is all from ONE BLOG POST! I just spent a couple of hours. I wrote the post then I marketed it a bit. I sent it out to my list for them to read. I submitted it to some social networks. That’s it. After that I forgot about it.

Matter of fact I was wondering why it was still attracting so many comments from Wowzza fanatics. Well now I know. It’s because my blog post has now outranked the company web site!

Funny!

Well this is the kind of strategy I explain in my ebook Nichework Marketing. The book is only $19.95. I think it’s well worth the read, especially when you see the kind of results I can achieve with it!

Check out Nichework Marketing. It really is a step by step guide to finding your own niche and generating your own network marketing leads!

- Ben

Popularity: 83% [?]

Hi guys,

I’m looking to hire a couple of people to work for me over at Nichework Marketing.

Their responsibilities including helping out with the community site, moderating the forum, starting conversations, and doing some basic customer support type stuff.  In exchange they will receive my Nichework Marketing training from me as well as personal access to me.

For full details go to:

The Nichework Marketing blog.

- Ben

Popularity: 100% [?]

Which do you feel is better? A specialist or a generalist?

If you’re sick you first go to a generalist. You go to your general doctor right?

BUT if you’re REALLY sick you don’t go to your general practitioner. You go to a specialist. You find someone who only works with your illness.

When I had throat problems I sought out a Ear Nose and Throat specialist. NO I can’t spell what they really call themselves it’s ontorologist or something? LOL. I’ll never be able to spell that right!

The point is you seek out a specialist right?

And specialists are paid better right?

In your online business would you like to be thought of as a specialist or as a generalist?

Can I tell you a secret, GOOGLE likes specialists too! Google gives specialists preferential treatment and lists them higher in the search engines than generalists!

If you want to be a specialist then you need to pick up my new ebook.

It teaches you how to find your niche and make yourself look like an expert and it even includes about 40 or so ideas for niches to help you get started.

Most of the fast mover bonuses are gone, but if you get there quick you can still qualify for some extra bonuses… Inlcuding 15 minutes of free consulting to help you find your niche. I hope you like it!

I hope we can help you find your niche so you can be a specialist!
Check out the new book Nichework Marketing.
- Ben

Popularity: 99% [?]

For the last several months you’ve been hearing me talk about Nichework Marketing.

Well today is the day you’ve been waiting for.

The feedback has been tremendous from everyone who has seen a sneak peek at Nichework Marketing and now I’m finally ready to show you!

If you want to know how to really build a successful network marketing business online you’ll want to check this out.

I’m including a TON of bonuses to make it really worth your while.

The first 5 people get my Inner Circle training program free! ($1100 value!)

The next 5 people get the Nichework Marketing basic training free! (Almost $600 in value)

And even if you aren’t one of the first 10 the next 40 people get a free 15 minute consulting session with me where I help them figure out what niche they should target.

Don’t waste any more time….

Check out Nichework Marketing before your competition does!

- Ben Fitts

Popularity: 98% [?]

Niche Network Marketing launches tomorrow!

Check out this testimonial.

You are at a disadvantage if you don’t have this ebook, and you’re
competing against other MLMers who do. They are much more likely to
stay focused on the right track. Ben explains exactly how to quickly &
easily set up an effective website, even if you have zero tech savvy,
how to get content for that site, and how to market your site. You get
it all, from soup to nuts.

I’m pretty stoked.  All the testimonials have been great.  One guy I approached about being a partner for the book said the book was so good he would not only promote it but he’d consider buying his own copy.  That’s pretty cool considering I’d already showed him a “draft” version of the book!

Stay tuned tomorrow morning for more information on the launch of Nichework Marketing!

- Ben

Popularity: 82% [?]

The Nichework Marketing blog is now live!

 http://www.nicheworkmarketing.com/blog/

A few of the things you’ll find on the blog….

• Annoucement of 2 job openings at Nichework Marketing.
• Announcement of  the Nichework Marketing scholarship program for those that really want to learn to grow their network marketing business but don’t have the money to pay for the training program…

Check out the new blog and let me know what you think.

And if you’re tired of waiting you only have to wait a few more days!  Nichework Marketing goes live April 14th at 10 AM Eastern time.

- Ben Fitts

Popularity: 59% [?]