I’m working on version 2 of ebook: Nichework Marketing.  It will be ready very soon.  Can I get your help?

Click here to take survey

I need your help in figuring out the right pricing model for version 2 of Nichework Marketing. If you could take a quick minute to fill out the survey above it would help me out a lot.

Thanks in advance,

- Ben Fitts

Popularity: 2% [?]

Dear Readers,

I’ve been writing about Niche Marketing recently and why it pays to target a niche with your business opportunity.

Some of the reasons are:

• You learn the language
• You build testimonials
• You build marketing materials
• You build momentum
• You are competing against fewer people
• People love an expert

When you’re not using a niche you’re sort of using a scatter gun approach.  You aren’t targeting anything. You’re really just hoping to throw a bunch of stuff against the wall and see what sticks. However your prospects can see right through that.

When you target a niche you’re building experience within a specialty.  You are learning things that are going to help you.  Learning the language is one of these things.  Let’s say for example that you are targeting realtors. You can learn the language they use.  You learn how realtor offices work.  Usually there is a broker who owns the business. An office manager runs the staff and controls who works on the phones and get’s walk in customers. The manager also controls the sales meetings which usually happen on Tuesdays. This person can potentially get you into the office to do a sales training.  You learn that “Top Producer” is a software program a lot of realtors use to track their contacts and prospects.  You are better able to speak to other realtors because you know the language!  They’re attracted to you because you speak the same lingo.

You also build testimonials when you have a niche.  Imagine for a second that you have 3 or 4 agents within an office using your product or working with you in your opportunity.  Imagine how much easier it will be to talk to the other agents in the office because you have all this credibility from your referrals.  Imagine a realtor talking about how great your product is with his peers and how great those referrals will be for you.  On the other hand imagine that instead of 3 or 4 realtors in one office you have 1 realtor, 1 teacher, 1 fire fighter, and 1 massage therapist.  They’re in different businesses and although it gets you more exposure you have less credibility with the people you are exposed too.

Another think about building your niche marketing is that you begin to develop specialized marketing materials. You know the events and tradeshows the realtors will be at.  You develop brochures that talk about how realtors have been successful in your business.  You develop written testimonials you can use to provide credibility for your marketing.

All of these niche marketing strategies begin to build momentum. You now have 3 or 4 agents in an office working with you.  They bring their friends to your next business presentation.  Now you’ve got 3 or 4 agents in several offices working with you.  All the real estate agents are beginning to work with you. Word is getting out in your town and word starts to spread to another town.  Imagine how much longer it would take to build this momentum if instead of focusing on one niche you were using a shot gun approach.

What also makes niche marketing great is you aren’t competing against everyone else.  The other distributors from your area are probably using shotgun approaches.  Those that are focusing on a niche probably aren’t targeting your niche so you have a captive market.  Not to mention the momentum you’re building and the fact that now you have dozens of realtors in your area all working with you to blanket that market.  THEN you can begin to branch out and your business will begin to naturally branch out as your network grows.

And finally and perhaps most importantly… People love an expert.  Think about going to a doctor.  If you have cancer you don’t go to your general practitioner.  If you have cancer you don’t go to your foot doctor.  You want to go to see a cancer specialist.  People feel the same way.  If you’re a specialist in a niche you’re going to attract people to you. They’re going to see you as a specialist and they’re going to feel like you can help them reach their goals and dreams better than someone who is using a shot gun approach and has no real stategy whatsoever.

And I haven’t even talked about Google!

For more about niche marketing and Google stay tuned next week

- Ben Fitts
Author of Nichework Marketing: The Step by Step Guide to Finding and Dominating your Network Marketing Niche Online

Popularity: 3% [?]

Dear Readers,

Last week I wrote about how to find your network marketing niche. Most of these examples were product based. What would you do if you wanted to find a niche for the business opportunity?

Let’s use the same set of examples.

If I wanted to find a niche for the business opportunity and I was a college student I would stick with what I know. I’d target other college students who want extra money. I’d target college students who want to earn money to travel Europe or go to Spring Break. I’d target disenfranchised college students who are learning about things like Rich Dad Poor Dad and the stuff that they aren’t taught in school.

If I wanted to find a niche for the business opportunity and I was a new mom I’d target other expectant mothers, new moms, etc. I’d talk about the unique aspects of trying to juggle the requirements of being a mom and having a job. Maybe I’d talk specifically to those moms that want to have more time to be with their family and eventually not have a job at all. Maybe I would talk to moms who home school their kids and want to make a little extra money. Maybe I’d talk about moms who have a fear of getting laid off from work. Maybe I’d talk about moms who don’t get enough maternity leave.

That’s just young moms. What about the moms that are getting older? What about the moms putting kids through college? What about moms who are afraid that retirement is getting closer but they don’t have enough money in their retirement accounts? What about the moms who are divorced and now have to live off one income?

I think you’re beginning to get the picture! There are a lot of niches where you can target the business opportunity. Many of these niches also go hand in hand with the products you sell.

Next time I’ll share some ideas on how to find your own niche.

In the meantime if you want more information you can get my 44 page ebook, Nichework Marketing.

Good Luck in your business this week!
Ben Fitts

Popularity: 3% [?]

Dear readers,

In my book Nichework Marketing one of the questions I ask is “What is your network marketing niche?”

You’re probably asking yourself right now, why do I need a niche?

If you’re in a company with 100,000 or 1,000,000 distributors you need to make yourself stand out from the rest. How do you do that? You find yourself a niche to focus on. By focusing on a niche you make yourself unique. You make yourself stand out from the crowd.

A niche is a very focused segment of a larger market. Let’s say for example that you are involved in health and nutrition. You are a young adult recently out of college. Perhaps your niche would be focusing on college age students, and athletes. Talk about the unique nutrition requirements. Talk about having more energy for the long nights and weekends. Talk about how it can improve your studying while allowing you to have time to enjoy your college years…

Perhaps you are a young mother. Your niche could be on mothers. It could be focusing on prenatal nutrition. Or it could be focusing on the unique nutrition and health requirements of a new mom. Long nights without a lot of sleep. Staying healthy. Staying mentally strong and avoiding postpartum depression.

Perhaps you are an older man. You could focus on the specific requirements for cardiac health. Focus on the specific nutrition for lowering cholesterol. Focus on the differences between good cholesterol and bad cholesterol.

Most people would join a health and nutrition company and want to target everyone and everything. They wouldn’t want to eliminate anyone. They think that they’d cost themselves money by targeting a niche.

In reality when you focus on a niche you will make a lot more money. You’ll stand out. You won’t be competing against 100,000 other distributors, you’ll be competing against only a few distributors. People will be attracted to you because they will see you as an expert instead of a generalist. You’ll build testimonials and referral partners within your niche and things will grow much faster for you.

When you focus on a network marketing niche you stand to make a lot more money. This is especially true when it comes to marketing on the internet. I’ll talk more about that next week.

- Ben Fitts
Author of Nichework Marketing
Learn how to find and dominate your network marketing niche online

Popularity: 3% [?]

Dear readers,

How are things? How has the winter treated you?

Admittedly this winter was a tough one for me. My divorce took a lot of wind out of my sails. I have however moved on and am focused on my future again… and that means focusing on helping YOU.

One of my personal goal statements (in fact it is part of my email signature) is:
I am a catalyst for positive change in other people’s lives.

Some of you may be new to my blog and might not know I have an ebook on internet network marketing. Basically the book is on how to build your MLM on the internet.

For a little while now I’ve been meaning to turn this into more of a full fledged training program, not just an ebook. I think there is a lot more I can do to not only talk about why you should build your business this way, but HOW to build your business this way. I have already setup a discussion board and I want to build a community around that. I also want to start a series of webinar trainings where you can watch me build web sites and ask questions and even get reviews of your web sites. The goal is to show you how to be able to generate your own network marketing prospects from the internet.

In the new few weeks you’ll find out a lot more about this new training. I’m working on version 2 of the book now which is currently 44 pages. If you want to pick up a copy of the ebook it’s only $19.95 and you’ll get the next version free and a discount to the training program. You can get my book, Nichework Marketing, here.

If you want to wait, that’s ok too. I’m considering giving away the book free, the idea being, giving it away, I can help more people. We can build a bigger community and all of us work together. Then maybe a few will be interested in my training program and webinars. It is ok if you want to wait and get the book free. You just may have to wait a month or two until it’s ready.

I hope I can help you grow your business online… and I’ll try and share some free tips here too.

- Ben Fitts
Author of Nichework Marketing

Popularity: 2% [?]

Finding a niche can be a powerful method for succeeding in business. You have less competition and you are better able to capitalize on the leads, referrals, testimonials, and exclusive knowledge you get from working within a niche. I’ve written a book on finding your niche on the internet. The below is something I just learned that I am adding to version 2 of my book: Nichework Marketing.

There are a few methods to finding your niche. A few of the ones I cover in my book are:

• Choosing topics you know something about already.
• Choosing topics you think you want to learn more about.
• Choosing a topic that you think will be a hot topic or controversial topic.

I’ve recently become aware of another method for those of you that already have a business and have had a little success. That method is called LCD or Lowest Common Denominator. The idea is you look at your business and try to figure out what one thing most of your customers or most of your distributors have in common.

Are they male? Are they female? What ethnic group are they? Where do they live? What kinds of jobs do they have? How much money do they make? Where do they shop? What do they like to do?

So for example… My business appeals to realtors. My business does well in the winter when real estate typically slows down. My business also has a product that goes really well with the real estate industry. So for me a niche I might focus on might be realtors. By focusing on this niche I learn how the real estate business works. I learn what language they use when they talk to each other. I learn what software they use. I learn about how transactions work and how the broker takes a big chunk of the sale. I learn why realtors get involved in my business and now I’m better able to go talk to realtors.

So what is your lowest common denominator?

You might think it’s women… but what type of women? Middle aged? Baby Boomers? Gen X? Gen Y? What race? What kinds of jobs do they have? Are they busy? Are they moms? Are they grandmoms? Are they active? Do they participate in clubs or communities? Are they church goers?

You might be surprised at the results. When I was taught about this method of finding your niche it was in regards to a lady who had a window treatment business. It’s sort of like interior design but focused primarily on window treatments, blinds, curtains, etc. She thought her market was “anyone who needs curtains” but WHO needs curtains? Most people you talk to don’t need curtains. When she looked for her lowest common denominator she found that most of her customers were women… that makes sense right? But she also discovered most of them were nurses. She began to talk to them and find out why they wanted to purchase her service. She came up with the following:

• Nurses have good jobs, so they have money.
• Nurses are busy at their jobs, often working long hours, or overtime so they don’t have a lot of time to fix up their house.
• Some nurses work nights and evenings so they sleep during the day and want nice curtains to keep the room dark.

Now she had her niche. She could target nurses and specifically could target nurses who worked the night shift. Imagine how successful her business became after that! Plus she got more and more referrals because the nurses talked to one another!

Are you beginning to see how a niche can help you?

There are some other tricks to finding your niche especially online. If you are wanting to market your business online check out my book on internet network marketing. I teach how to find your niche and build a web site to focus on that niche.

- Ben Fitts

Popularity: 7% [?]

So you want to learn how to market your MLM opportunity or product on the internet?

One of the most important things to remember about internet marketing is it takes time.  There are dozens of different ways to market on the internet and learning to master them will take you time.  Depending on how fast you learn and who is teaching you it could take months or even years.  I’ve been on the internet since 1993 and I’ve been building and marketing web sites since 1997.  Heck even this blog is 3 years old.  I didn’t get good at it for probably the first 2 years!

You can learn the internet stuff and it can be great for your business but don’t let it distract you from building your business.  Keep using offline marketing methods.  Keep talking to your friends and family.  Keep passing out your company DVD or product samples or whatever you do.  Keep inviting people to opportunity seminars and passing out flyers.

That way you continue to build your business WHILE you learn the internet stuff.  That’s what my good friend Jack did.  He was already a sales person and was good at the offline marketing but he didn’t know the online stuff.  So he started learning the online stuff while continuing to grow his business offline.  Pretty soon he had a thriving business both on the internet and off.

If you want to learn the internet stuff I recommend a great place to start is my 44 page ebook Nichework Marketing.  It gives a great overview of how I market on the internet.

- Ben Fitts

Popularity: 9% [?]

Hi all,

I just got back from my cruise in the Caribbean and am trying to get caught up.  Sorry I didn’t post last week but my laptop wasn’t being nice to me. LOL.  I had expected to have internet access from the boat.  Oh well.  Thanks for still reading this little blog. I appreciate you

Today I have an interesting story about how blogs can get really good rankings in Google search engine listings.  Even regular web sites can get top rankings with a blog.

I’ve written about this a lot in  Nichework Marketing.  I hope you guys have been paying attention.

In fact in the Nichework Marketing book I wrote: “I insist that you setup a blog“.

I went on to say that I think you should setup a blog even if you have a regular web site.  Why?  Because blogs can be very powerful tools at getting good rankings in the search engines, especially with Google.

Today Jonathan Ledger wrote on his blog about how one of his old sites had lost it’s Google ranking until he started posting to the blog on that web site again.  Then the blog’s rankings went back up and in fact went even higher than they were originally!  For more on the story check out Jonathan’s blog.

Popularity: 72% [?]

This is too funny. I’m getting ready to fly to Puerto Rico tomorrow for my cruise but I just had to share this new with you….

Would you like a #1 Google Ranking?

Go to Google right now and type in the term “Wowzza”.

Who is #1? Me. This little old blog is #1 for the term Wowzza.

This is too funny! The COMPANY web site is only #2. I’m outranking the actual company called Wowzza for their own name!

Wowzza the company has obviously been around longer. I only put my blog post up on April 7. Today is the 26th so in 19 days I’ve been able to go from oblivion to #1. In fact I was able to get to #6 for the term in only 5 days and over the past 2 weeks have climbed to the top.

So how do you do it? Well this is the kind of thing I reveal in Nichework Marketing. It’s one reason why having a blog is so important because you can get blogs to #1!

Would you like to be able to write 1 blog post, spend a little bit of time marketing that post, and get it to #1 in the search engines in less than 3 weeks?

Now let me state… Wowzza is brand new. There are only 54,500 web pages that use the word Wowzza in Google. Yet I’m already #1 out of 54,500.

It isn’t hard if you can put together a blog. This blog has a page rank of 4 and an Alexa rating of 288,612. So it’s not the most powerful site in the world. A top Google page rank is 10 for example. So right now I’m only 4 out of 10.

However if you follow a few simple principles you can really make it pay off.

Keep in mind I’m not doing wowzza as a business. However if I was do you think these stats would help:

In just 16 days:

216 people found this blog searching for “wowzza”
27 found it by typing “wowzza scam”
4 found it with “is wowzza a scam”

That’s what…. 245 who found this blog from Google in 16 days, that’s about 15 people a day finding this blog searching for that term.

Can you imagine if you applied those techniques to your company? Can you imagine 15 people a day finding your web site by doing searches for your company? Can you imagine how many of those you might be able to convert into prospects?

Keep in mind this is all from ONE BLOG POST! I just spent a couple of hours. I wrote the post then I marketed it a bit. I sent it out to my list for them to read. I submitted it to some social networks. That’s it. After that I forgot about it.

Matter of fact I was wondering why it was still attracting so many comments from Wowzza fanatics. Well now I know. It’s because my blog post has now outranked the company web site!

Funny!

Well this is the kind of strategy I explain in my ebook Nichework Marketing. The book is only $19.95. I think it’s well worth the read, especially when you see the kind of results I can achieve with it!

Check out Nichework Marketing. It really is a step by step guide to finding your own niche and generating your own network marketing leads!

- Ben

Popularity: 83% [?]

Hi guys,

I’m looking to hire a couple of people to work for me over at Nichework Marketing.

Their responsibilities including helping out with the community site, moderating the forum, starting conversations, and doing some basic customer support type stuff.  In exchange they will receive my Nichework Marketing training from me as well as personal access to me.

For full details go to:

The Nichework Marketing blog.

- Ben

Popularity: 100% [?]