I sent this email to my Send Out Cards team today but I thought it would be useful to post here as well.
This applies whether or not you are involved in a network marketing company or you do internet marketing with web sites. If you spread yourself to then and try too many different things at once you’ll stink at it and you’ll never experience real success. You need to focus on one thing and get good at it. Then branch out.
Hi team,
One thing I want to talk about is FOCUS.
The unique marketing ideas shared on this list recently have been awesome. The idea of working with an entire relator office to help them do their Holiday Cards is a great idea. Thank you to Ellen and others for sharing.
One thing I’d like to encourage people to do more is to focus. It seems as if a lot of our team, especially new people, want to try everything.
One week they try and host a seminar.
One week they pass out flyers.
One week they take out an ad in a newspaper or magazine.
One week they try and contact realtors.
One week they try to contact photography studios.
One week they try and do fundraisers.
One week they join a networking event or attend their local chamber.
My suggestion to all of you is to pick ONE THING. Pick one idea. Put blinders on. You know like the race horses wear so they can’t see the horse right beside them?
Pick one thing and do it over and over. Do it for several months until you get good at it. You won’t be good at ANY of these immediately. When I started marketing on the internet I had been marketing for 3 months before I ever signed up my first distributor from online marketing. I didn’t give up during that 3 months I kept plugging away at it. A year later I was regularly signing up new distributors from online marketing every week.
Lets take Send Out Cards as an example.
If you want to focus on one area. Lets say you focus on the photography studio/artists. You put together some initial marketing materials. Maybe a custom card. A flyer or whatever. Then you go out and start to talk to some artists and photographers. You probably get a bunch of no’s. You stick with it and start to refine your marketing materials based on the responses you receive from the people you have talked to. Meanwhile you continue to cultivate a relationship with the people you have met, that seemed sort of interested. Finally you break through and get your first sale or distributor. Thats ok! The hard part is now over! You have an idea what will work. You keep doing that over and over. You get another distributor. You fine tune your marketing materials a bit more. You keep doing the same things over and over.
After 3 months or 6 months or whatever you are going to be an expert at this. You’ll have built up a bunch of relationships. You’ll have your own custom marketing materials. You’ll have custom cards you use to send “first look” cards to photographers and artists. You’ll maybe even have some custom cards that you can provide to the photographers for their use with their clients. You’ll be an expert and you’ll be able to easily and effortlessly get new prospects, customers, and distributors in this market.
Thats when you begin to focus in another area.
I’m not singling out anyone in particular. I just find that sometimes I hear people that are trying to do too much too soon. Especially new people. It seems like they hear something new on a conference call and immediately want to try it. Because of this constant juggling and jumping around they never become really good at any one single marketing method.
I’m also basing this statement on the fact that recently I have seen some people develop some unique marketing ideas, and focus on ONE idea. They’ve made that one idea work and they have done really well at it.
What do you think?
- Ben Fitts
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