In the next few months you’re going to hear me talk a lot about niche network marketing.

One of the goals when you are marketing online is to APPEAR to be an expert.

Why?

Because Google loves experts.

And guess what? You don’t even have to be an expert yourself.

Step 1.
Find a niche and focus on that niche.

That’s kind of like the real estate mastermind we’re doing. If you’re in real estate already maybe that’s the niche for you. Or maybe it’s mortgage or insurance or churches or car sales… It doesn’t matter what the niche is but if you can focus on a smaller niche… Or maybe if your in the nutritional business you can focus on the natural benefits of your product or how it can help with certain maladies or afflictions.

1. You will stand out from the crowd. You won’t be competing against as many distributors (most are focused on broad topics and not very many are focused on niches.)

2. You’ll be able to provide excellent testimonials to encourage people about your product or opportuinity

3. You will be considered more of an expert because you’re only focusing on this one industry

4. Google loves experts and you’ll be more likely to get organic search engine traffic from Google

5. People on the internet love to do research and that’s where positioning yourself as an expert is key, you’ll attract those people

So how to find a niche?

I’ll go into that in more detail soon.

- Ben Fitts

Popularity: 42% [?]

Hi all,

I just want to say I apologize to you.

It was made known to me by a friend and a mentor in the business that he doesn’t come to my blog or post here very often because my blog is so focused on my business.  He suggested that I make the blog more generic in nature and focus on things everyone can do to grow their network marketing business.

I mentioned this to my wife and she agreed.  She said she didn’t realize I had become so focused on my main business.

It’s kind of weird to me… I want you guys to feel liked this information can help you in ANY network marketing business.  I’m sorry if I came across as too in your face about SOC.  I didn’t mean too.  Sorry about that.

At  first this blog wasn’t focused enough.  I talked about everything.  I talked about every type of internet marketing not just as it relates to MLM and network marketing.  So then I changed it to make it just focused on network marketing and specifically a lot of info about my company.  I guess I got “too” focused.

So I’m going to make a concerted effort over the next few weeks to get more “generic” again.

If you have any suggestions or comments I’d love to hear them.

Regards,
Ben Fitts 

Popularity: 29% [?]

Nike had this slogan which was really good.  It was “Just Do It”.

It’s sort of like you can’t win if you don’t play the game…  So just get in there and play the game.

There’s a little bit more to MLM than simply playing the game.  That’s the first step that most people don’t get, most don’t even really play the game.  They do pay to join a team, but that’s about all they do.

Of those playing the game however there is a HUGE difference in the people who “Just do it” and those that “Just be it”.

Check these YouTube videos out if you don’t understand what I’m talking about:

http://www.youtube.com/agreatquestion 

You see the trick isn’t to do to much.  It’s not fake it until you make it like so many sales “gurus” would tell you to believe.  It’s actually much simplier.  Just BE it.  Just allow yourself to be yourself.  Allow yourself to be the professional you know you are.  Allow yourself to act on instincts and promptings.  Don’t over think it.

Thanks John for sharing those videos with us today.

- Ben Fitts

Popularity: 28% [?]

Often times in network marketing people talk about big money, but what about just making a little extra income?

The reality however is that just $500 a month could change your life.  That’s what network marketing can do.
Imagine if you got a $500 a month raise ($6,000 a year) from your job.  Would that be huge for you? What would it mean to your family?

Would a wonderful week long vacation mean something to  your family?  Or how about paying off your credit cards a year or two early?  What would that mean for you?

That is the real promise of network marketing.  Imagine you take that extra $500 a month and invest it into your credit card payment.  Maybe you can even pay off $10,000 or so early!  For us we did that in one year.  We took the extra and paid down $10,000 worth of debt in only a year.

So what you do is you pick your debt that has the highest interest.  Usually something like a credit card.

Let’s assume you’re making a $250 a month payment.

Now you pay the extra $500 so instead of $250 you send them $750 every month.

Really fast you are able to work down that debt to almost nothing.

Then you take that full $750 extra and put it towards another debt.  You’ll pay that next debt down even faster because now you’ve got $750 extra to pay!

That’s the real secret to network marketing.  NOT the big riches a few people make, but the small income everyone can make.  I don’t care if you have 5 hours a week or 20 hours a week.  If you can put in consistent effort every week you can make a moderate income.  That income can greatly change your lives.

Imagine no credit card debt.

Imagine being able to pay off your car loans.

Imagine having extra money to do fun stuff with your family.

That’s what network marketing is about.

How about you? What would you use the extra $500 for?  Are you making that kind of money yet from your business?

- Ben Fitts

Popularity: 30% [?]

I got this comment on my blog post yesterday about the daily activities I use in my business. I didn’t post it to get this kind of attention, I posted it for people from my company that read my blog. However I guess I should take some time to address this.

Please keep in mind these answers will be specifically about my company. If that doesn’t interest you just skip this post.

Bob Walton Says: February 5th, 2008 at 9:14 pmHey Ben,

I hope you don’t mind, but what are the real costs involved in starting up this business, not to mention the time costs as well?

It would be helpful to know as every start-up requires upfront costs to kick start any business.

It helps to go into any venture fully armed and eyes wide open to help weather the initial storms of adversity that most new business owners encounter.

I look forward to you response; it could be a full future blog post of its own. Thanks.

Hi Bob, I’m with Send Out Cards.

Our startup costs are on par with many network marketing companies. Our costs are $398. You’ll probably want to spend about $500 in total because you’re going to want to purchase some additional things to get your business going (like business cards.) I don’t recommend people go out and buy advertising and such right away. I want them to learn the basics first and make a little money before going out and doing more aggressive advertising or spending more money.
As far as a time commitment. What I like about the “Daily 8” is that it gives you a clear guide of what activities to do on a daily basis. These don’t need to take you 8 hours a day. If you can do them in 2 hours a day for example then you could theoretically do only 10 hours a week in your business. If you were able to do this consistently you’d grow a very nice business. Perhaps it takes someone else 4 hours a day to get them all done.

The interesting thing is that this helps focus on the important daily activities you need to do build a business in our company. It’s so often to get stuck doing busy work that doesn’t actually help grow your business. This helps focus your attention on the activities that are going to lead to building a strong business.

Bob, I’m not sure if this answers your questions appropriately or not?

- Ben Fitts

Popularity: 44% [?]