
Local Ad Link - the newest advertising FAD
Many of you have probably heard of the latest advertising gimmick, Local Ad Link. (NOT an affiliate link.)
In my opinion Local Ad Link is just a FAD that most businesses should avoid.
First of all people contacting me about Local Ad Link are idiots. They’re telling me it’s ok if I don’t like it. I should buy a position and market it to others anyway. Hello? McFly? Are you there? Don’t you realize that if you are telling me to do it anyway just to make some money, this screams out “SCAM” to me.
Second of all, the advertising packages with Local Ad Link are HORRIBLE.
$50 a month for 3 zip codes and 2 search terms
$100 a month for 10 zip codes and 2 search terms
$200 a month for 50 zip codes and 3 search terms
Here is my big problem with this.
If you know anything about Pay Per Click (PPC) advertising you can get a better deal for yourself.
My dad has a web site for granticrete countertops. He is only licensed to do these in Rhode Island and Connecticut. So we have a simple pay per click campaign setup to target keywords in Rhode Island and Connecticut.
#1 My dad can buy more than 3 search terms. We’re currently targetting 24 terms.
#2 My dad can target more than 3, or 10, or even 50 zip codes. We can target as many as we want.
#3 My dad spends less than $10 a month on average on his pay per click ads.
#4 My dad can specify the landing page! He can have a page that’s unique to Connecticut or a page that’s unique to Rhode Island.
Now take a look in comparison to LocalAdLink. My dad targets the entire state of Rhode Island for example. He’d have to pay $200 a month to get even close to that with LocalAdLink. Yet my dad spends less than $10 a month.
Are you getting the picture?
Do you see why this is a big scam?
How is LocalAdLink getting their ads on Google in the first place…. Pay Per Click! Basically what you are paying LocalAdLink for is having them manage your advertising for you. If you a computer novice then maybe LocalAdLink is for you… but if you are someone who is willing to learn you’d be much better off actually investing the $200 in Perry Marshall’s Definitive Guide to Google Adwords. In an hour’s time you could manage your own PPC ads and save yourself hundreds of dollars a month AND do more effective ad campaigns than you’ll get with Local Ad Link!
And I haven’t even gotten into the real Pay Per Click tricks like customizing your campaigns based on your keywords, sending them to a landing page that targets that keyword, etc. Local Ad Link sends you to their site (because they need to bump up their search engine and alexa ratings to convince more people to advertise!) The person then has to click on a link from local ad link to be taken to your actual web site! So Local Ad Link is adding in an extra step in the process and you’ll loose some of your prospects right there!
Is Local Ad Link a scam? No. It’s not a scam but it is a company that is specifically targetting ignorant business owners that don’t know much about how to market online. Personally that’s the kind of company I like to avoid. AND who the hell wants to go door to door selling internet advertising anyway? YUCK!
- Ben Fitts
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