Dear Readers,

I’ve been writing about Niche Marketing recently and why it pays to target a niche with your business opportunity.

Some of the reasons are:

• You learn the language
• You build testimonials
• You build marketing materials
• You build momentum
• You are competing against fewer people
• People love an expert

When you’re not using a niche you’re sort of using a scatter gun approach.  You aren’t targeting anything. You’re really just hoping to throw a bunch of stuff against the wall and see what sticks. However your prospects can see right through that.

When you target a niche you’re building experience within a specialty.  You are learning things that are going to help you.  Learning the language is one of these things.  Let’s say for example that you are targeting realtors. You can learn the language they use.  You learn how realtor offices work.  Usually there is a broker who owns the business. An office manager runs the staff and controls who works on the phones and get’s walk in customers. The manager also controls the sales meetings which usually happen on Tuesdays. This person can potentially get you into the office to do a sales training.  You learn that “Top Producer” is a software program a lot of realtors use to track their contacts and prospects.  You are better able to speak to other realtors because you know the language!  They’re attracted to you because you speak the same lingo.

You also build testimonials when you have a niche.  Imagine for a second that you have 3 or 4 agents within an office using your product or working with you in your opportunity.  Imagine how much easier it will be to talk to the other agents in the office because you have all this credibility from your referrals.  Imagine a realtor talking about how great your product is with his peers and how great those referrals will be for you.  On the other hand imagine that instead of 3 or 4 realtors in one office you have 1 realtor, 1 teacher, 1 fire fighter, and 1 massage therapist.  They’re in different businesses and although it gets you more exposure you have less credibility with the people you are exposed too.

Another think about building your niche marketing is that you begin to develop specialized marketing materials. You know the events and tradeshows the realtors will be at.  You develop brochures that talk about how realtors have been successful in your business.  You develop written testimonials you can use to provide credibility for your marketing.

All of these niche marketing strategies begin to build momentum. You now have 3 or 4 agents in an office working with you.  They bring their friends to your next business presentation.  Now you’ve got 3 or 4 agents in several offices working with you.  All the real estate agents are beginning to work with you. Word is getting out in your town and word starts to spread to another town.  Imagine how much longer it would take to build this momentum if instead of focusing on one niche you were using a shot gun approach.

What also makes niche marketing great is you aren’t competing against everyone else.  The other distributors from your area are probably using shotgun approaches.  Those that are focusing on a niche probably aren’t targeting your niche so you have a captive market.  Not to mention the momentum you’re building and the fact that now you have dozens of realtors in your area all working with you to blanket that market.  THEN you can begin to branch out and your business will begin to naturally branch out as your network grows.

And finally and perhaps most importantly… People love an expert.  Think about going to a doctor.  If you have cancer you don’t go to your general practitioner.  If you have cancer you don’t go to your foot doctor.  You want to go to see a cancer specialist.  People feel the same way.  If you’re a specialist in a niche you’re going to attract people to you. They’re going to see you as a specialist and they’re going to feel like you can help them reach their goals and dreams better than someone who is using a shot gun approach and has no real stategy whatsoever.

And I haven’t even talked about Google!

For more about niche marketing and Google stay tuned next week

- Ben Fitts
Author of Nichework Marketing: The Step by Step Guide to Finding and Dominating your Network Marketing Niche Online

Popularity: 3% [?]

Dear Readers,

Last week I wrote about how to find your network marketing niche. Most of these examples were product based. What would you do if you wanted to find a niche for the business opportunity?

Let’s use the same set of examples.

If I wanted to find a niche for the business opportunity and I was a college student I would stick with what I know. I’d target other college students who want extra money. I’d target college students who want to earn money to travel Europe or go to Spring Break. I’d target disenfranchised college students who are learning about things like Rich Dad Poor Dad and the stuff that they aren’t taught in school.

If I wanted to find a niche for the business opportunity and I was a new mom I’d target other expectant mothers, new moms, etc. I’d talk about the unique aspects of trying to juggle the requirements of being a mom and having a job. Maybe I’d talk specifically to those moms that want to have more time to be with their family and eventually not have a job at all. Maybe I would talk to moms who home school their kids and want to make a little extra money. Maybe I’d talk about moms who have a fear of getting laid off from work. Maybe I’d talk about moms who don’t get enough maternity leave.

That’s just young moms. What about the moms that are getting older? What about the moms putting kids through college? What about moms who are afraid that retirement is getting closer but they don’t have enough money in their retirement accounts? What about the moms who are divorced and now have to live off one income?

I think you’re beginning to get the picture! There are a lot of niches where you can target the business opportunity. Many of these niches also go hand in hand with the products you sell.

Next time I’ll share some ideas on how to find your own niche.

In the meantime if you want more information you can get my 44 page ebook, Nichework Marketing.

Good Luck in your business this week!
Ben Fitts

Popularity: 3% [?]

Dear readers,

In my book Nichework Marketing one of the questions I ask is “What is your network marketing niche?”

You’re probably asking yourself right now, why do I need a niche?

If you’re in a company with 100,000 or 1,000,000 distributors you need to make yourself stand out from the rest. How do you do that? You find yourself a niche to focus on. By focusing on a niche you make yourself unique. You make yourself stand out from the crowd.

A niche is a very focused segment of a larger market. Let’s say for example that you are involved in health and nutrition. You are a young adult recently out of college. Perhaps your niche would be focusing on college age students, and athletes. Talk about the unique nutrition requirements. Talk about having more energy for the long nights and weekends. Talk about how it can improve your studying while allowing you to have time to enjoy your college years…

Perhaps you are a young mother. Your niche could be on mothers. It could be focusing on prenatal nutrition. Or it could be focusing on the unique nutrition and health requirements of a new mom. Long nights without a lot of sleep. Staying healthy. Staying mentally strong and avoiding postpartum depression.

Perhaps you are an older man. You could focus on the specific requirements for cardiac health. Focus on the specific nutrition for lowering cholesterol. Focus on the differences between good cholesterol and bad cholesterol.

Most people would join a health and nutrition company and want to target everyone and everything. They wouldn’t want to eliminate anyone. They think that they’d cost themselves money by targeting a niche.

In reality when you focus on a niche you will make a lot more money. You’ll stand out. You won’t be competing against 100,000 other distributors, you’ll be competing against only a few distributors. People will be attracted to you because they will see you as an expert instead of a generalist. You’ll build testimonials and referral partners within your niche and things will grow much faster for you.

When you focus on a network marketing niche you stand to make a lot more money. This is especially true when it comes to marketing on the internet. I’ll talk more about that next week.

- Ben Fitts
Author of Nichework Marketing
Learn how to find and dominate your network marketing niche online

Popularity: 3% [?]

Dear readers,

How are things? How has the winter treated you?

Admittedly this winter was a tough one for me. My divorce took a lot of wind out of my sails. I have however moved on and am focused on my future again… and that means focusing on helping YOU.

One of my personal goal statements (in fact it is part of my email signature) is:
I am a catalyst for positive change in other people’s lives.

Some of you may be new to my blog and might not know I have an ebook on internet network marketing. Basically the book is on how to build your MLM on the internet.

For a little while now I’ve been meaning to turn this into more of a full fledged training program, not just an ebook. I think there is a lot more I can do to not only talk about why you should build your business this way, but HOW to build your business this way. I have already setup a discussion board and I want to build a community around that. I also want to start a series of webinar trainings where you can watch me build web sites and ask questions and even get reviews of your web sites. The goal is to show you how to be able to generate your own network marketing prospects from the internet.

In the new few weeks you’ll find out a lot more about this new training. I’m working on version 2 of the book now which is currently 44 pages. If you want to pick up a copy of the ebook it’s only $19.95 and you’ll get the next version free and a discount to the training program. You can get my book, Nichework Marketing, here.

If you want to wait, that’s ok too. I’m considering giving away the book free, the idea being, giving it away, I can help more people. We can build a bigger community and all of us work together. Then maybe a few will be interested in my training program and webinars. It is ok if you want to wait and get the book free. You just may have to wait a month or two until it’s ready.

I hope I can help you grow your business online… and I’ll try and share some free tips here too.

- Ben Fitts
Author of Nichework Marketing

Popularity: 3% [?]

There is a great phrase “What would Jesus do?”

Whether or not you are a Christian there is something to be learned from this phrase. Basically what this phrase means is that Christian’s will use this idea to reflect upon their own lives and whether or not they are living the kind of life they should. They will say to themselves “What would Jesus do?” Then reflect upon whether or not their actions are the kind of actions they think Jesus would be doing. Perhaps they might react to a negative situation and say to themselves WWJD? (What would Jesus do?)

Now I know some of you aren’t Christian’s and you’re wondering why on earth I would bring this up when talking about MLM and network marketing. Here is why. This is a powerful idea and a powerful way to reflect upon your own life.

Instead of saying what would Jesus do… Say to yourself “What would my upline do?” Perhaps you don’t have a strong upline. Instead you might say “What would the distributor of the year do” or “What would the top distributors do?” Think of the top people in your company, the people recognized at your convention, on the conference calls, or in your marketing materials. What would those individuals do?

Hopefully you have a mentor or idol within your company that you can model your actions after.

Each day as you’re going through the day ask yourself WWDYD? (What would the distributor of the year do?) If you find you’re doing actions that the top distributors wouldn’t do, then perhaps you’re doing the wrong activities.

Another way people refer to this is… If your downline did what you’re doing today, would your business be growing? Would it be growing as fast as you want it too?

This is a great way to keep on track. Make sure you’re spending your time working on the right activities. Make sure your being the right kind of leader for your team.

So remember, “What would Jesus Do?”

- Ben Fitts

Popularity: 3% [?]