Dear Readers,

Do you make cold calls?

Or do you have prospects calling you first?

Yesterday I get a phone call early in the morning. I actually woke up to take the call (I work for myself from home so I don’t use an alarm clock unless I have a meeting or am traveling.)

I answer the phone and it is a guy cold calling me to sell me some social media system.

Hello? Really?

He’s selling a social media system but he is calling me on the old fashioned telephone to prospect me?

Ironic.

I won’t go into too much detail about the call. I don’t want to offend anyone but it was really funny to me that someone cold calls me offline to sell me a system to market using social media online.

• Why isn’t he using the system he is trying to sell me?
• If he was doing so well in social media, wouldn’t he be able to attract people to him?
• Wouldn’t he be connecting to prospects on social media platforms?
• Wouldn’t other prospects be seeing his success and willingly calling him first to find out how he is doing it?

Be wary of gurus selling you a system they aren’t even using!

You see this guy was a smoke and mirrors guy. He sells you a system for social media because he knows social media is hot. He actually doesn’t understand social media and doesn’t know how to market on social media.  This is also why he is selling this system.  He may not even know if it works. He just knows this is a hot topic and even a bad salesman can find a few gullible people to buy a system from him because social media is hot.

What I teach in my Nichework Marketing webinars (there is a webinar today at 1 PM Eastern.) is to get prospects calling you.  It starts with finding your niche.

This guy’s niche was social media but he had less than 500 followers on Twitter. I couldn’t even find a Facebook fan page for the guy. (And he’s selling a social media course!)

If he picked a niche and did a better job of positioning himself as an expert, he’d have had a lot of people calling him.

He approached me by claiming to be a distributor in my company… yet I never heard of him. You see I AM one of the top distributors in my company. I knew he was lying.

If he was telling the truth… If he was a top distributor in our company… He would have a lot of people asking him how he did it.  People would call him and ask to learn his secrets.

If you’d like to know more about finding your network marketing niche, and positioning yourself as an expert so prospects call  you first…. Join me for a free webinar, every Wednesday where I teach the basics of “Nichework Marketing”.

- Ben Fitts

MLM Training > find your niche

Dear readers,

Tomorrow I am hosting my first free webinar on:

Finding Your Network Marketing Niche!

Join me for a free webinar on Wednesday July 13th at 1 PM Eastern / 10 AM Pacific time.

I’m developing this new training material on finding your network marketing niche and why the search engines like Google & Bing love niche web sites.

This is how I get prospects to call me first…

Want to know more? Join me tomorrow!

http://www.nicheworkmarketing.com/webinar.php

See you then,

- Ben Fitts

Author of Nichework Marketing

MLM Training > find your niche

Dear Readers,

Have you read my ebook Nichework Marketing yet?

Next week I’m hosting a free webinar on finding your niche.

In my book, Nichework Marketing, and on these webinars I talk about the importance of finding a niche when marketing yourself online.

One reason is the search engines love niche web sites. Another reason is to distinguish yourself from all of the other distributors in your company.

These free webinars will explain:

• WHY you want to find your niche
• HOW to find your niche
• TOOLS I use to do my research
• EXAMPLES you can use to start your own niche

MLM Training > find your niche

Dear Readers,

The DSRA has invited me to be a guest speaker on their Listen and Learn Series. DSRA stands for Direct Selling Reps Association.

I’m proud to be one of the first guest speakers for the DSRA.  They are in the process of launching their Listen and Learn Series of webinars and I get to be one of the very first speakers. These will be weekly webinars every Tuesday at Noon Pacific. Each week they will bring on top reps and experts on direct sales and network marketing.

I’m going to be speaking on the topic of Finding your network marketing niche online.

I believe these webinars will be free for DSRA members. For non DSRA members they will be $8.95 but right now they are offering them FREE to everyone.

Here is your link to register for Tuesday Sept. 14th at Noon Pacific Time.

http://www.instantpresenter.com/AccountManager/RegEv.aspx?PIID=E154DE8181

Registration Promo Code (for free access):    27m897h

Use that coupon code and click the button and it will reset the cost to zero.  When you click the paypal payment button it will add you automatically and you won’t even be transferred to Paypal.

I hope you can join me on Tuesday.

- Ben Fitts

MLM Training > find your niche

Finding a niche can be a powerful method for succeeding in business. You have less competition and you are better able to capitalize on the leads, referrals, testimonials, and exclusive knowledge you get from working within a niche. I’ve written a book on finding your niche on the internet. The below is something I just learned that I am adding to version 2 of my book: Nichework Marketing.

There are a few methods to finding your niche. A few of the ones I cover in my book are:

• Choosing topics you know something about already.
• Choosing topics you think you want to learn more about.
• Choosing a topic that you think will be a hot topic or controversial topic.

I’ve recently become aware of another method for those of you that already have a business and have had a little success. That method is called LCD or Lowest Common Denominator. The idea is you look at your business and try to figure out what one thing most of your customers or most of your distributors have in common.

Are they male? Are they female? What ethnic group are they? Where do they live? What kinds of jobs do they have? How much money do they make? Where do they shop? What do they like to do?

So for example… My business appeals to realtors. My business does well in the winter when real estate typically slows down. My business also has a product that goes really well with the real estate industry. So for me a niche I might focus on might be realtors. By focusing on this niche I learn how the real estate business works. I learn what language they use when they talk to each other. I learn what software they use. I learn about how transactions work and how the broker takes a big chunk of the sale. I learn why realtors get involved in my business and now I’m better able to go talk to realtors.

So what is your lowest common denominator?

You might think it’s women… but what type of women? Middle aged? Baby Boomers? Gen X? Gen Y? What race? What kinds of jobs do they have? Are they busy? Are they moms? Are they grandmoms? Are they active? Do they participate in clubs or communities? Are they church goers?

You might be surprised at the results. When I was taught about this method of finding your niche it was in regards to a lady who had a window treatment business. It’s sort of like interior design but focused primarily on window treatments, blinds, curtains, etc. She thought her market was “anyone who needs curtains” but WHO needs curtains? Most people you talk to don’t need curtains. When she looked for her lowest common denominator she found that most of her customers were women… that makes sense right? But she also discovered most of them were nurses. She began to talk to them and find out why they wanted to purchase her service. She came up with the following:

• Nurses have good jobs, so they have money.
• Nurses are busy at their jobs, often working long hours, or overtime so they don’t have a lot of time to fix up their house.
• Some nurses work nights and evenings so they sleep during the day and want nice curtains to keep the room dark.

Now she had her niche. She could target nurses and specifically could target nurses who worked the night shift. Imagine how successful her business became after that! Plus she got more and more referrals because the nurses talked to one another!

Are you beginning to see how a niche can help you?

There are some other tricks to finding your niche especially online. If you are wanting to market your business online check out my book on internet network marketing. I teach how to find your niche and build a web site to focus on that niche.

- Ben Fitts

MLM Training > find your niche