Frequent readers of this blog know that my company was featured in Success from Home magazine in October 2008. I’ve written about marketing ideas for the magazine several times in the past: See Part 1, Part 2, Part 3
One of the marketing ideas I had was to create a lead capture page offering free copies of Success from Home as a way to generate prospects for my business. I’d send them the issue featuring my magazine. I’d be building my “list” and I’d be able to show off the magazine which offers me a ton of credibility.
At first it looked like this would be really successful. I almost immediately began to get prospects for my business. Unfortunately many of them were not qualified. I ran into quite a few problems:
- People looking for the magazine featuring their company, not mine. They thought they could simply request free copies from me. They didn’t even bother to read the web page that clearly said they were ordering copies of the October 2008 issue featuring my company.
- People who just wanted to get a free copy of a magazine but weren’t interested in the business.
- People who were already talking to someone else in my business, but the time my follow up system kicked in they had joined someone else!
As you can see there have been quite a few obstacles. Several times I’ve run into people that were already talking to someone else in my company. By the time the magazine and follow up cards reached them… and by the time my email and phone call follow up system is in place they’re signed up.
Not to mention the people who are requesting copies of the magazine from other companies. Many of them didn’t bother to tell me that. So I wasted $8 on each of those.
Needless to say I have decided to stop leading with free copies of the magazine. I’d rather lead with something else like the free Robert Kiyosaki CD. That CD is free for me to send them, they just pay for shipping and because I have referred more than 3 people, I’m getting my stuff for free. This helps me qualify the prospect and even if they have another business perhaps they’ll want to join the free Richdad CD through me…
I’m going to keep leading with the free cd for awhile and see if my results get any better than leading with Success from Home magazine.
As always I’ll keep you posted of my success.
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