Do you know what Financial Leverage is?

Financial Leverage is something the wealthy understand but poor people don’t understand. It can take many forms.

You can invest your income into assets which generate additional income. This then grows your income stream larger which you can re-invest into more incoming producing assets.

You can invest in business.  Think about the CEO of Google.  How many employees does he have working for him? He isn’t paid millions because of his efforts. He is paid millions because of the efforts of all his employees. If he had to run Google by himself he wouldn’t be able to do it. However he can manage the people, that manage the people, that manage the offices, that run the computers, that run the software written by the programmers that power Google.

Ok that was a little bit complicated. Let me apply the concept of developing leverage to my network marketing business.

Would you rather get paid on 100% of your efforts….

Or 1% on the efforts of 1000 people?  That would be the equivalent of 100% * 10 people = a lot more income right?

My team just crossed the threshold of 7,000 members.  I am getting paid 2% on a lot, 5% on a bunch more, 7% on even more, and 12% on several more of those 7,000 members.  Needless to say I have “leverage”.  I’m not basing my income entirely on my efforts.  I can take 5 days off to go to the beach (I leave tomorrow) and still make money because I’ve got 7000 members around the world all working.

That is financial leverage.  This is why more people are starting home businesses today than in recent history.  We realize that working for someone else isn’t going to get us anywhere.

Let’s be honest… most of you don’t work 100% at your job. You work just enough to not get fired. Maybe that’s 30% of what you could be working. Maybe it’s 60% or even 80%… but most of us don’t work 100% at our jobs. We just do enough to get by, or maybe enough to get a raise or be better than the average employee. But unless we have a lot of incentives we don’t put in maximum effort.

So would you rather have 100% of one person’s effort, who is only working enough to get by, or would you rather get paid a small percentage on THOUSANDS of people?

That’s network marketing.

That’s why you should be looking to join a network marketing home based business today!

- Ben Fitts

MLM Training > network marketing

Here’s another great lesson from Tom Big Al Schreiter’s newsletter:

“When bad things happen, don’t lose the lesson.”

* I ate a bad meal once, but even though I had a bad experience, I decided to continue eating in the future.

* I ate another bad meal once (I attempted to cook), but even though the experience permanently scarred my attitude toward food, I decided to eat again.

* I saw a boring movie once, but even though I wasted my ticket money, I decided to go to other movies.

* I exercised once, and quit (okay, maybe this is a bad example).

* One of my friends bought a lottery ticket and lost. Yet, my friend continues to buy more tickets in the hope of eventually winning.

* Your prospect went bowling once and had a bad score. Yet, your prospect continues to bowl and he continues to enjoy the Tuesday nights out with friends.

* Your prospect had a bad date once, but continued to date new people.

* And your prospect may have failed or had a bad experience in network marketing once, twice, or even three times . . .

See the trend?

Just because your prospect had one bad experience, your prospect can still choose to take advantage of network marketing.

Don’t let the failures of our past dictate our future. We can change and improve our results.

MLM Training > network marketing

Dear readers,

Do you give EVERYTHING to your business?

Usually fear holds us back…

And not only fear but the knowledge that we can go back.

We invest $500 in a business… and we can always give up. We only lose a little money and time.

We don’t go full out in our business because we know we can go back.  If you go full-time, do you put everything in your business? Or in the back of your mind are you thinking you could always go back and get a job?

The legend of Cortés and the conquest of Mexico is that he burned the ships to send a message to his men that there is no going back. He only left one small ship with which to send messages back to Spain.  The ship wasn’t big enough to take the crew back.

Can I be honest with you today about my own business?

In my own business I’ve been pretty successful (#28 out of over 120,000 distributors in my company) but I still haven’t broken through that barrier.  Recently I was thinking about this.  Watching some tv shows… watching some sports programs… Even the tv show American Idol… these guys are being told to give it their all.  They have to give it their all every time they sing because this performance could be their last.

I was thinking about myself and my business. I’ve had some ideas for things I haven’t done… mostly out of fear.  That’s one reason I re-launched my ebook and I’m launching a training program.  I was holding back.  Even though I had the idea years ago, I didn’t launch the training program. I was afraid I wouldn’t be able to fulfill my promise. I was afraid I’d fail.  I was afraid people would call me a fraud or just another one of those “gurus”.

Then I started thinking about giving my business my everything. I realize if I want to break through I need to give it 110%.  If I have an idea do it. Don’t hold back. Don’t make excuses just make it happen.

I’m not doing this training program to get rich. I’m doing it to help people. I truly believe I will be able to help people market their business online and generate their own leads. I’d love to be the guy that under promises and over delivers.  I see people out there selling “guru” programs and I know they aren’t as good at this as me… I know I can do this stuff in my sleep.

Now I want to show you how you can accomplish the same thing. I want to show you how you can generate leads in your sleep. I want to show you how you can get some top search engine rankings. That’s the purpose of the new book and the  training program.

If you’re interested in learning more about how I market my business on the internet you can register to download the free ebook. You’ll also get membership in our new community where you can chat with other like minded people about how to build your network marketing business on the internet.

- Ben Fitts

MLM Training > network marketing

Dear reader,

What is your batting average?

I like to use a baseball analogy sometimes.  The difference between an average player who goes from pro MLB team to pro team, and a good player that gets $5-10 million a year, and a great player that gets $15-20 million a year… the difference is only a few percentage points.

A player who bats .270 for their career is someone who is average.

A player that bats .300 for their career is a quality player that gets paid good money and is someone who can have a long career.

A player that bats .330 for their career is a player that is one of the most sought after players in the league. They make the really big bucks. If they do this for a year or two they’ll make a lot of money. If they do it 10+ they are a hall of famer.

The difference between each of these? 3% between mediocre and good and 3% between good and great…

The success rate of a player batting 270 vs a player batting 300 is that he gets 3 more hits per 100 at bats.  The difference between a hall of fame player and someone struggling to stay in the major leagues?  Only 6 more hits per 100 at bats.  Only 6%!

The point is a minor adjustment that makes you a little bit more successful can make a huge impact.

Now let’s apply this to Network Marketing and MLM.  What if you could improve your closing rate? What if your closing ratio was 10 in 100.  What if you could improve that to 11 out of 100?  Or 13 out of 100?  It wouldn’t take a lot of effort but making small adjustments can really improve your success.

An example my friend talks about in his book is:

You collect 100 business cards from local business people

What do you do with those cards?  Do you throw them all in a drawer somewhere?  Or do you follow up with them?

Let’s talk about follow up.  There are different things you can do which can improve your success ratio.

• Did you send them an email follow up to say it was nice to meet them and maybe recap some items you talked about to remind them of the conversation and show you were paying attention?
• Do you call all the people whose business card you collect? Do you call them just to say hello, it was nice to meet you?
• Do you send them a card afterwards to say nice to meet you?
• Do you setup an appointment to meet with them for coffee and learn more about their business so you can better give them referrals?
• Do you keep in touch with them with an email, phone call, or greeting card occasionally?

You see how if you only do one of these activities instead of throwing the business card away will increase your closing ratio. If you could do 2 or 3 of these activites then your closing ratio will be a lot higher.  If you do all of them then you’ll have the highest closing ratio of all.

It doesn’t take a lot, just a little extra effort.  A little effort can go a long way.

Just like the baseball player, if you can improve your MLM batting average and improve your followup you’ll improve your closing ratio with prospects.

Does that make sense?

- Ben Fitts

PS. I use a greeting card follow up system that allows me to do the greeting card follow up and it’s just as easy as sending an email…

MLM Training > network marketing

Hi everyone,

You’re probably wondering why I haven’t been writing as much this week.  Well I’m happy to say it’s because I have been working on a new podcast called: Home Business Interviews!

This will be a regular weekly interview program where you can hear from top producers in our network marketing industry, the brightest personal development coaches, expert internet marketers, and much  more.  Every Wednesday I’ll post a new interview with another expert.

I’ve already recorded the first several shows.  They’re really good!  And I’ve got a half dozen more experts lined up for interviews in the next few weeks.

Best of all the web site is free to join (or download on itunes!) So check out Home Business Interviews today!

- Ben Fitts

MLM Training > network marketing