Do you make cold calls?
Or do you have prospects calling you first?
Yesterday I get a phone call early in the morning. I actually woke up to take the call (I work for myself from home so I don’t use an alarm clock unless I have a meeting or am traveling.)
I answer the phone and it is a guy cold calling me to sell me some social media system.
He’s selling a social media system but he is calling me on the old fashioned telephone to prospect me?
I won’t go into too much detail about the call. I don’t want to offend anyone but it was really funny to me that someone cold calls me offline to sell me a system to market using social media online.
- Why isn’t he using the system he is trying to sell me?
- If he was doing so well in social media, wouldn’t he be able to attract people to him?
- Wouldn’t he be connecting to prospects on social media platforms?
- Wouldn’t other prospects be seeing his success and willingly calling him first to find out how he is doing it?
Be wary of gurus selling you a system they aren’t even using!
You see this guy was a smoke and mirrors guy. He sells you a system for social media because he knows social media is hot. He actually doesn’t understand social media and doesn’t know how to market on social media. This is also why he is selling this system. He may not even know if it works. He just knows this is a hot topic and even a bad salesman can find a few gullible people to buy a system from him because social media is hot.
What I teach in my Nichework Marketing webinars (there is a webinar today at 1 PM Eastern.) is to get prospects calling you. It starts with finding your niche.
This guy’s niche was social media but he had less than 500 followers on Twitter. I couldn’t even find a Facebook fan page for the guy. (And he’s selling a social media course!)
If he picked a niche and did a better job of positioning himself as an expert, he’d have had a lot of people calling him.
He approached me by claiming to be a distributor in my company… yet I never heard of him. You see I AM one of the top distributors in my company. I knew he was lying.
If he was telling the truth… If he was a top distributor in our company… He would have a lot of people asking him how he did it. People would call him and ask to learn his secrets.
If you’d like to know more about finding your network marketing niche, and positioning yourself as an expert so prospects call you first…. Join me for a free webinar, every Wednesday where I teach the basics of “Nichework Marketing”.
- Ben Fitts
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