What drives our business?
What drives our residual check?
What creates legitimate mailbox money we can collect from the beach, the cruise ship, or the mountains?
Product Volume is what creates residual income!
Without product volume we don’t have a business. That is why I recently wrote the post “Network Marketing is about the Customers“.
What are some strategies for increasing mlm product volume?
One of the things I’ve done in my business is to create educational materials about the product. The educational material is a webinar series. It is designed to provide real value to the webinar attendees.
My webinar series is called 40 Ways to Grow Your Business.
My business is greeting cards, postcards, and gifts so our webinar series focuses on strategies to increase business with cards and gifts.
This webinar series is clever because it serves 3 purposes.
- It is a prospecting tool for my team to use with prospects that are business owners or professionals that might not normally look at our MLM. However they are interested in ways to grow their business so they join in our webinars.
- It serves as a training tool for my downline’s customers. They can join the webinar series to get ideas on how they can use our products and also grow their existing businesses.
- It serves as a training tool for my team to discover new ways for using our product.
You don’t have to create a webinar series. You could create a training video or an ebook.
You can create your own educational materials for your team that helps them understand why they should be using the product, gives them tips to share with their customers, and also serves as a prospecting tool.
You don’t have to be in the greeting card business like me. You could be doing a nutritonal product and put together a little special report on why your product is better… If you don’t know how you can find an affordable ghost writer to write a little PDF report for you. You can then use a PDF rebrander to allow your team to rebrand the report with their own affiliate links.
An easier strategy for increasing MLM product volume: Hold Contests
Contests can be a great incentive. Some people will respond to a contest and go out of their way to win it. They will work harder than usual because they are competitive and want to win!
For small contests I like to use prizes that are products from our company. Our company has a lot of gift items. I can use gift baskets, food items, gift cards, or even personal development books as gifts. This also allows me to show my team members the wide variety of products we offer.
For example we had a little contest where we paid out a $31 gift for every team member that sponsored one new distributor. We paid out a couple thousand dollars in prizes! Some people on our team that hadn’t sponsored someone in months suddenly sponsored someone. It was a lot of fun.
Offer Free Samples or Gifts
This is such a simple strategy but so often overlooked. A lot of times people don’t want to offer gifts or free samples because they come from a place of lack. They think it costs too much.
I’m the opposite. I give gifts to everyone! I give a $10 gift of brownies to everyone, even a $3 customer. I’m losing money on the gift but I’m exposing my customers to another one of our products. I’m also rewarding my customer and thanking them for being a great customer. They’re going to remember me and want to continue to do business with me. Of course the brownies also happen to be delicious and they are our most popular gift item.
What I’m doing is exposing my $3 customer to another line of products we sell. Products that can cost $100 or more.
Lets say for example that you are in a nutritional business. Perhaps your main product is a juice product. When you get a new juice customer do they know about all the products you sell? Do they know about your other nutritional items? Maybe you can give away a few gifts to your new juice customer and expose them to your other product lines.
Residual Income Is Driven By Product Volume
To be able to develop real mailbox money we need to have a large customer base. People who buy products every month and generate commissions. New distributors joining our team can obviously generate some volume and for most of us they also generate some fast start commissions as well. Distributor sign ups tend to fluxuate. However if you can build a strong customer base making consistent monthly purchases then your checks will remain steady.
Do you have any tips for increasing product volume in your MLM organization? If so leave us a comment and share. I’d love to hear your ideas!get free updates via email or RSS here.