Have you heard about Google+ yet?
Google “Plus” is Google’s latest attempt to create a social networking site to compete with Facebook.
Right now Google+ is in beta and access is by invitation only. Google tried this before with Orkut but the service didn’t take off. (In fact when I joined Google+ I think a bunch of my data was pulled into my profile automatically because of my old Orkut account.)
In order to access Google+ you need to receive an invitation from a Google+ user. You also have to hope that at that moment Google is accepting more users. They frequently throttle new users and turn them off for a bit to keep the service from being overwhelmed.
Google+ TIP: If you receive a Google+ invitation from someone and cannot use it because Google has turned off invites, just keep the email. Later on when Google allows invites you can click on the link in the email instead of having to wait for a new invitation from someone.
You may be asking what’s new about Google+? Why use Google+ instead of Facebook?
The main advantage to me appears to be what Google+ calls circles. Since we are social media savvy now we know that we want to break our friends into different groups. My mom may not want to read all my updates and I may not want my mom to read all my updates either My business contacts might not want to read the updates that my high school friends read and so forth.
The advantage is that now that we’re starting over with a new social media site AND we have an easy way to identify groups of our friends… We can organize our contacts from the beginning. This single advantage could be huge to Google+. It isn’t that we can’t do that with Facebook but that now that we have hundreds (or thousands) of Facebook friends it is hard to go back and create groups. Since we’re starting out with Google+ we can create groups at the beginning and use these “circles” from the get go. This means our Google+ account will be more organized than our Facebook account.
The reality is when Facebook began social media was still in it’s infancy. When Facebook began they couldn’t imagine the success they would have. They couldn’t imagine that they’d have a membership base of approximately 700 MILLION people.
Google has the advantage of:
- Having attempted a social media site before with Orkut.
- Having been able to architect their new site with the advantage of experience.
- Having a built in userbase of 240+ million Gmail users to start with.
If Facebook could go back and architect everything over again I’m sure Facebook would be a lot better too!
So what does the Wall Street Journal think about Google+? They just posted an article about how the effect of Google+ could impact the planned Facebook IPO. They suggest that Facebook has waited too long for their IPO and their reaction to Google+ may be too little too late.
Google+ Makes Facebook Look Socially Awkward from the Wall Street Journal Online.
A friend of mine and day trader suggests that the Facebook IPO will still be a hit. He’s probably right. I imagine that the general public isn’t even aware of Google+ yet. They won’t be aware that Google lost 6 million users in the USA and 1.5 million users in Canada in May. The average user will buy Facebook stock anyway and savvy users will still buy Facebook stock knowing that the masses will drive up the value anyway!
What do you think about Google+?
Do you need a Google+ invite? If so leave a comment to let me know and I will try to email (to the email address you use when you comment) and I’ll send you an invite when they’re available.
- Ben FittsIf you enjoyed this post get free updates via email or RSS here.