Occasionally I like to comment on social media marketing lessons we can learn from other industries. I wrote about lessons we can learn from television shows like the Voice or Major League Baseball teams.
This weekend is the largest poker event of the year, the World Series of Poker main event final table. I thought in homage to this major poker event we’d talk about social media marketing lessons we can learn from looking at professional poker players.
We can learn a lot by looking at the Twitter accounts of some professional poker players.
The most popular poker pro on Twitter, is probably also one of the most popular in the world. Texas Dolly, Doyle Brunson. The godfather of modern poker has done a great job developing a following on Twitter. Doyle has over 382,000 followers on Twitter. This makes sense considering Doyle is a legend, has a great personality, and has a lot of fans in the real world as well as the internet.
Daniel has 135,000 followers and Phil only has 101,000. Phil is considered a poker legend. He has won more WSOP bracelets than any other person. I’m not going to get into which of these two players is better. They play different types of games and to compare the two would be difficult. For this conversation we’re going to simply talk about their Twitter following.
Why does Daniel have 34,000 more followers on twitter? Over 30% more than Phil? Is Daniel more popular than Phil in the offline world? If he is more popular is he 30% more popular than Phil? I seriously doubt it. I know people like Daniel but I daresay more people know Phil.
Let’s examine some possible reasons for Daniel Negreanu having more Twitter followers than Phil Hellmuth.
#1 Daniel tweets more often than Phil. Daniel has posted 8956 tweets. Phil has only done 2322. That means Daniel has had more to say on twitter. That means he gets retweeted more often. He gets more replies and comments from fans, which other twitter users see. By Daniel tweeting more often he has an opportunity to get more followers.
#2 Personality. Phil has a strong personality but he doesn’t seem to apply it to his tweeting. Most of his tweets lately are about where he is eating and who he is eating with… or his charity or whatever… Basically Phil’s tweets are boring. Daniel tweets about a variety of topics including complaining. I hate to say it but sometimes negative posts and complaints get more responses than positive ones. I think if Phil let his personality show a bit more on Twitter, he would easily have as more followers.
#3 Daniel also recently wrote a blog post about being real online. I think he’s spot on. Whatever you do online you don’t want to be boring. If you want to develop a following you want your personality to show. You’ll attract real followers and fans that way because they’ll find common ground with you. Whether you’re right or wrong, having an opinion is better than not having an opinion at all. It seems counter productive because sometimes we want to appeal to everyone, but when we do we actually are less popular. By appealing to everyone we don’t let our true selves show and don’t develop true fans.
Now let’s go one step further.
Famous twitter personality and professional poker pro John-Robert Bellande (BrokeLivingJRB). John-Robert is probably more famous for his personality than his poker playing. He isn’t a slouch as a proker pro with two consecutive deep runs in the WSOP main event in 2010 and 2011 show he has some skills at the table. However his following on Twitter shows how important having a dynamic personality can be to developing a loyal following of fans.
JRB has a little over 29,000 Twitter followers at the moment. That is more than many top poker pros. I’m not going to list names. I don’t want to insult anyone but there are many quality poker pros that have 5k or 10k followers and yet JRB is about to break 30k followers.
What makes JRB unique is his personality. He willing posts bankroll updates, even when his bank roll is busted (like it is currently.) He posts pictures of the parties, the ladies, the penthouses and suites. He posts about living the life regardless of his bankroll. This dynamic personality, whether you like him or not, attracts followers.
Note to JRB. You will remain broke as long as you keep your twitter handle. You are telling yourself subconsciously every time you look at your twitter handle that you are broke. Can you image what it is like to tell yourself 20 times a day that you’re broke. Imagine saying “Your Broke”, “Your Broke”, “Your Broke” to yourself every day. Guess what you’ll be? Broke. You’ll self sabotage yourself. That’s the law of attraction at work. That’s your subconscious mind at work. JRB is cosntantly feeding his subconscious negative thoughts about money.
How does this apply to your network marketing business and developing a following on Twitter?
- Let your personality show. Don’t be afraid to offend people.
- Don’t be afraid to have an opinion. Having an opinion is better than having none.
- Be active and participate. Being active can be a way we can pick up more fans.